The Apple Vision Pro will officially release on February 2, with pre-orders of the mixed-reality headset starting on January 19. Between this period, several reviewers will provide their initial thoughts on Apple’s first AR headset, but according to the latest update, the California-based giant will have a tighter grip on the entire process, suggesting that it does not want any negative content or impressions being published online.
Only a few chosen reviewers have the opportunity to obtain the Apple Vision Pro ‘hands-on’ experience
Select technology media personnel and YouTubers will be selected for a hands-on experience on January 16, according to Bloomberg’s Mark Gurman, three days before Apple opens up pre-orders for the Vision Pro. A follow-up meeting is then set to take place on January 23 to go over the headset’s features for a second time. This will likely be the time when Apple Vision Pro reviews are being carefully inspected, and if some changes need to be made, those reviewers will likely be updated promptly.
All reviews of the Apple Vision Pro will reportedly be published by the end of January, which is just a couple of days before the mixed-reality headset officially goes on sale at hundreds of retail outlets across the U.S. It appears that the review vetting process will be much stricter this time, which is not surprising, given that it is Apple’s first attempt at this product category and with billions already spent on R&D, a ton is riding on a positive launch.
Apple’s carefully orchestrated Vision Pro reviews plan: a hands-on “experience” with chosen reviewers on Jan 16, a follow up meeting to go over the device again on Jan 23, device then shipped to reviewers. Reviews published at the end of the month. Nothing left to chance.
— Mark Gurman (@markgurman) January 9, 2024
Earlier, select retail employees were shortlisted to undergo training for the Apple Vision Pro, as these individuals will be the ones to approach curious customers and ask them to try on the $3,499 contraption in the hopes that some of them can proceed with a purchase. According to analyst Ming-Chi Kuo, the head-mounted wearable is expected to sell out as soon as pre-orders start or when the product launches. Fortunately, Kuo has praised the device’s software and hardware specifications, saying that these are above the industry standard.
However, the $3,499 elephant in the room is what will ultimately decide the success of the Apple Vision Pro, and it does not help matters that for this price, customers will only get 256GB of onboard storage and have to pay between $99 and $149 for prescription lenses. For now, let us wait and see what early thoughts those reviewers provide, and we will provide our readers with the latest updates.
News Source: Mark Gurman
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
Follow Wccftech on Google to get more of our news coverage in your feeds.
