Apple Vision Pro pre-orders will commence from January 19, and one analyst believes that it will be a ‘must have’ product for ‘core fans and heavy users,’ so much so that the device is predicted to sell out as soon as pre-orders start, or when it officially launches on February 2. Either way, Apple’s first mixed-reality headset received some positive feedback prior to its inception, but there is still considerable doubt regarding its success and how well it will be received in the market.
Apple Vision Pro needs to sell out immediately, or else a poor launch will have a detrimental effect on the company’s overall position
Previously estimating that the Apple Vision Pro will ship 500,000 units in 2024, TF International Securities analyst Ming-Chi Kuo is back with another prediction surrounding the $3,499 headset. Thanks to the innumerable customers who spend thousands of dollars on Apple products, Kuo believes these individuals will allow the headset to quickly go out of stock, either when pre-orders start or when the device officially arrives next month.
The Apple Vision Pro will then have a longer shipping time, highlighting evidence that supply cannot keep up with demand. As far as the software and hardware specifications go, Kuo believes that Apple’s AR headset is above the industry standard, but our take is that its ludicrously high price tag is what will keep consumers reluctant to upgrade.
“The Vision Pro’s MR/XR specifications and software are well above the industry average, so users are sure to be impressed by the product at first glance and can expect to see high praise for the Vision Pro’s user experience on the internet in general after the launch. However, whether the demand for Vision Pro can be sustained after the novelty wears off is even more important, depending on whether Vision Pro’s product positioning and key applications are clear and correct.”
Several retail employees will receive training for the Apple Vision Pro, and these individuals will be responsible for approaching customers and, ultimately, convincing them to fork over hundreds of dollars for a product that may not become a daily driver for them like the rest of the company’s devices. Kuo also states that the future of second-generation and less expensive models can only be decided if the Apple Vision Pro is well-received. Since the launch is currently limited to the U.S., the popularity of the head-mounted wearable is unlikely to spike unless it expands to other markets.
News Source: Ming-Chi Kuo
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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