At the start of this year, rumors for a new Apple product launch began to surface. The iPhone X's less than stellar market performance mean that Apple was hard pressed to look towards other avenues for revenue generation. Supply chain sources believed that the company was looking to launch a new, low-cost MacBook this year. Today, we've got more details for the gadget. Take a look below to find out.
Sources Believe That Apple Has Postponed Upgraded MacBook Air's Production To The Second Half Of This Year Due To Component Problems
A MacBook Air serves as a good bridge between the portability needs of an iPad and the input needs of a notebook. While Apple loves to pay attention to its more pricier gadgets, the MacBook Air has a special place in the company's heart, being one of the sleekest computers around.
Rumors of an upgraded 2018 variant started in January and continued from there. Sources speculated that Apple will launch the gadget to entice new users into its ecosystem. With a $700-600 price tag, the 2018 MacBook Air would serve the needs of a lot of folks who like the comfort of a notebook but a complete portability of a tablet.
Now, Taiwanese publication DigiTimes is back with more details for the notebook. According to DigiTimes, Apple's supply chain sources have received information that the company has deferred production the 2018 MacBook Air's production, to the second half of this year i.e. to June. This makes it safe to assume that it will not launch at the WWDC.
In traditional fashion, Apple has informed its supply chain partners of the decision, without providing the reasons behind it. The 2018 MacBook Air will play a critical role in Cupertino's upgraded product portfolio directly taking on Google's Chromebooks in the education sector. The device is also expected to feature Cupertino's Retina Display, currently found on its higher-powered notebook variants.
Apple's first move in the area was this year's iPad that brought prices for performance-intensive hardware down to levels affordable by educators. The rumored price points for the 2018 MacBook Air also look to present a similar picture. With this latest delay, expect the gadget to launch no sooner than October. Thoughts? Let us know what you think in the comments section below and stay tuned. We'll keep you updated on the latest.
News Source: DigiTimes