Instagram Will Make It Easier For You To Shop From Within The App

Ali Salman
Posted Nov 1, 2016
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Since Instagram is a photo sharing social platform, many businesses utilize it as a mean of showcasing their products. The platform has always been a very viable option for businesses since it caters hefty amount of user base across the globe. Now, the photo-centric app has stepped forward to up its game into actual shopping.

Instagram Will Enable You To Shop From Within The App

On Tuesday, Instagram announced an enticing feature for people which will enable them to buy goods from within the app. The goods will be featured by advertisers and brands and you will be able to buy it from the app itself.

To be honest, it seems Instagram is trying to replicate the feeling derived from actual shopping experience. However, the possibilities are more in this scenario and the effort is reduced or minimized. It’s not like we’re not used to dedicated platforms that deliver the same purpose, but doing it from within the Instagram app is somewhat simpler.

Instagram Shopping

There will be a new discovery tool which will guide users on the available featured products. Furthermore, there will be more information available on the given products so you can know better what you’re buying. ¬†If you have decided to buy a specific product, you will be redirected to the company app or their website. So no payments are transacted from within the app.

The new feature already has a few partners lined up, which includes Macy’s, Kate Spade and many more. If you’re excited about it, it has not yet begun rolling out to everyone. Currently, only a selected number of iOS users in the United States have access to the feature. Nonetheless, it won’t be long for Instagram to roll out the feature globally.

So what benefit would it bring to Instagram? Currently, the platform is reportedly not taking any cut from the transaction. However, it is possible that the company might starts charging its own commission since its platform is playing a major role in transactions.

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Facebook-owned Instagram implements changes in the app every now and then. If it works out, Facebook will benefit from the world of e-commerce. Apart from adopting the Snapchat-like Stories feature, Instagram does play with a variety of different formats. There’s a lot more to it and a lot more to come.

This is it for now, folks. What do you think about Instagram’s move to enable users to shop within its app? Share your thoughts in the comments.

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