Xiaomi Is Going to Enter the United States Very Soon, According to Company VP
While the Xiaomi Yi 4K action camera is available in the United States, it’s the smartphones that have been the primary bread and butter of the company. Now, according to Hugo Barra, the Chinese OEM has the US set in its sights, but one question remains, when is the manufacturer officially going to be launching its smartphones in this region?
Hugo Barra Hasn’t Given an Exact Date for Xiaomi Smartphone Releases But They Will Be Coming Soon
The United States happens to be the largest smartphone market in terms of revenue, and with Xiaomi and its lethal ‘low cost, low margin’ business model, the company is sure to make a dent in this market. According to Barra, he stated the following on Bloomberg Television:
“The U.S. is a market that we definitely have in our sights. We will lead with social media, with the channels that allow us to get in touch with the young generation that are enthusiastic about new technology. We are definitely going there. The U.S. is a very important market for any consumer electronics and lifestyle brand, certainly for us as well. Obviously we’ve got to time things carefully.”
A while back, we reported that apart from supplying different market regions with premium built smartphones that carry a terrific price/performance ratio, Xiaomi is also going to be releasing premium priced handsets that will carry improved features of the already impressive lineup. The company is said to be working on a $600 smartphone, and we believe that it’s going to feature the following traits:
- Waterproof chassis
- MicroSD card slot
- Better performing camera sensors
- Pressure sensitive displays
- Better quality displays
- Ultrasonic fingerprint reader
Naturally, these are just assumptions based on what we have seen on other premium priced Android flagship smartphones, so it’s a good thing that Xiaomi wants to target the illustrious market where consumers want the best of everything and they are willing to pay top dollar to get it. One other reason why Xiaomi could also be entering the United States was to add a constant revenue stream to its long list. Xiaomi shipped around 10.5 million smartphones in China during the quarter of this year, but that was a 38 percent decrease year-over-year.
While the fortunes of the manufacturer have certainly not shriveled, the company needs to start officially being present in other markets. When do you think Xiaomi will enter the United States? Tell us your thoughts right away.