How Will XFX Convince Buyers To Go For Its Fury Over A Fury X?
How Can XFX's Liquid Cooled R9 Fury Compete With The R9 Fury X ?
The Fury and Fury X competing ? how's that really possible ? Well only $100 sits between the R9 Fury X and the R9 Fury. Adding an expensive liquid cooling solution to the Fury will bring its MSRP almost uncomfortably close to the Fury X. We've just given an example of how it added $90 to the MSRP of the GTX 980 Ti and if it does the same to XFX's R9 Fury it's going to be a very tough sell.
There are however a few things that XFX can do to make its liquid cooled R9 Fury more attractive. One obvious play is to push the clock speeds. With ample thermal headroom enabled by the liquid cooling solution and no restrictions from AMD on R9 Fury designs, XFX can achieve really astounding factory overclocks.
One other play in XFX's cards - excuse the pun - is to sacrifice some of its own profit margin to bring the card at a more attractive price point and distance it from the $650 R9 Fury X. But realistically speaking, I can't see the card coming out at much less than $599. However, with an aggressive factory overclock XFX might be able to push the card's performance to a level that matches or even exceeds that of the Fury X. And with an MSRP that's lower than that of its bigger brother, this R9 Fury might appeal to enough gamers to make it a win.
We'd love to hear your thoughts on this card, does it make sense? Would you buy a liquid cooled Fury if it was slightly cheaper than the Fury X? What if it was as fast as a Fury X, does that make it a better deal?
| WCCFTech | AMD Radeon R9 Fury X2 | AMD Radeon R9 Fury X | AMD Radeon R9 Nano | AMD Radeon R9 Fury | AMD Radeon R9 290X |
|---|---|---|---|---|---|
| GPU | Fiji XT x 2 | Fiji XT | Fiji XT | Fiji Pro | Hawaii XT |
| Stream Processors | 8192 | 4096 | 4096 | 3584 | 2816 |
| GCN Compute Units | 128 | 64 | 64 | 56 | 44 |
| Render Output Units | 128 | 64 | 64 | 64 | 64 |
| Texture Mapping Units | 512 | 256 | 256 | 224 | 176 |
| GPU Frequency | TBA | Up to 1050Mhz | Up to 1000 MHz | Up to 1000 MHz | 1000Mhz |
| Memory | 8GB HBM (4 GB Per Chip) | 4GB HBM | 4GB HBM | 4GB HBM | 4GB GDDR5 |
| Memory Interface | 4096-bit x 2 | 4096bit | 4096bit | 4096bit | 512bit |
| Memory Frequency | 500Mhz | 500Mhz | 500 MHz | 500Mhz | 1250Mhz |
| Effective Memory Speed | 1Gbps | 1Gbps | 1Gbps | 1Gbps | 5Gbps |
| Memory Bandwidth | 1024 GB/s | 512GB/s | 512GB/s | 512GB/s | 320GB/s |
| Cooling | Liquid | Liquid, 120mm Radiator | Air, Single Fan. Custom AIB Solutions Later | Air, Custom AIB Solutions | Air, Single Blower Fan |
| Performance (SPFP) | 17.2 TFLOPS | 8.6 TFLOPS | 8.19 TFLOPS | 7.2 TFLOPS | 5.6 TFLOPS |
| TDP | TBA | 275W | 175W | 275W | 250W |
| Power Connectors | Dual 8-Pin | Dual 8-Pin | 8-Pin | Dual 8-Pin | 6+8 Pin |
| GFLOPS/Watt | TBA | 31.3 | 47.1 | 26.2 | 19.3 |
| New Prices | TBA | $649 | $499 | $549 | $299 (Retail) |
| Launch Date | Early 2016 | 24th June 2015 | 7th September 2015 | 10th July 2015 | 24th October 2013 |
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About the author: PC hardware & tech evangelist. Been building PCs for over a decade & following the industry for just as long. Also a doctor specializing in Preventive Medicine.
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