WhatsApp Hits Another Milestone – 1.5 Billion Monthly Active Users In Q4 Of 2017
WhatsApp is one of the most of the most popular internet messaging apps in the world. While there are numerous other substitutes for the service, the Facebook-owned internet messaging platform keeps growing. Even though we have complete freedom to choose any platform that we want to communicate with our friends and family, there’s no other platform available that fulfills our needs like WhatsApp does. Now, WhatsApp has reached another milestone. As suggested by the figures, the platform now has 1.5 billion monthly active users as per its Q4 of 2017 financials. So let’s dive in to see some more details on the matter.
WhatsApp Hits 1.5 Billion Monthly Active User Mark In Q4 2017
Facebook CEO, Mark Zuckerberg disclosed some financials on Wednesday, stating that WhatsApp’s monthly active users have climbed up since they were last recorded, reaching a hefty 1.5 billion mark. Initially, WhatsApp was a standalone platform. In 2014, Facebook acquired WhatsApp for $19 billion which market the biggest acquisition to date. Since that time, the company has been keenly working to enhance the platform with numerous features and functionalities.
At the time of acquisition, the platform only had 450 million monthly active users and 315 monthly active users. Other stats shared by Mark Zuckerberg include the daily number of messages each day, which is an astonishing 60 billion mark. The app also added 200 million monthly active users in the past three months, period ended on 31st December.
Apart from this, Zuckerberg also highlighted Snapchat on the same occasion, comparing stats and more. Even though Facebook blatantly copies Snapchat in the Stories department, Instagram and WhatsApp Stories are one of the most popular ones for users. WhatsApp and Instagram both feature roughly 300 million daily active users each. Snapchat, on the other hand, features only 178 million daily active users. It’s quite a mark for Facebook to reach such a number even though the feature was copied from the initiator.
Furthermore, folks over at Facebook never seems to rest when it comes to adding new features to its multiple platforms. The Stories feature is getting a lot of traction as well. This is mainly because of the easy to use interface. Facebook is definitely ruling the internet messaging market. Facebook Messenger is a great platform as well, connecting Facebook friends and more on a single platform. There will be more to the story, so be sure to stay tuned in for more.
This is all for now, folks. What are your thoughts on WhatsApp reaching a 1.5 billion monthly active user mark? Share your views with us in the comments.