Walt Disney Presents The Bachelor – a Mini TV Series for Snapchat
Snapchat has had a relatively great year when compared to its competitors. It has grown from a simple photo messaging app to a cumulative content platform with videos and articles. Other than its software offerings, Snap Inc also introduced its very own video-recording sunglasses by the name of Spectacles. The company has now joined hands with TV companies like NBC to broadcast The Voice-like shows within the app. And guess who just joined in recently? Disney!
That’s right. Disney has decided to collaborate with Snapchat. According to Reuters, the companies are starting off with The Bachelor series recap. If successful, the collaboration will continue further down the road.
The Snapchat series called the "Watch Party: The Bachelor" will kick off on the 3rd of January, 2017. Each episode of this new series will be about three to five minutes long and can be viewed within the 24 hours of the airing day. Deadline reports that the new series will consist of 10 episodes, gathering celebrities, comedians and famous Bachelors and Bachelorettes to watch each episode.
Establishing strong ties already
It is quite a big deal for both the companies to be collaborating together like this. But this is not exactly their first initiative together. The companies had also shaken hands on broadcasting the Live Stories from the upcoming Academy Awards in February.
Different types of shows will be made for Snapchat in the following year, including both scripted and non-scripted shows. Snapchat has been collaborating with other media partners like Viacom, Comcast’s NBC Universal, and Time Warner Inc’s Turner Broadcasting System Inc. But what makes the teaming up of both the giant companies is that Disney will be able to control all the ads that appear on their shows.
“Earlier this year, we worked closely with Snap on a very successful The Oscars Live Story and we look forward to building on that relationship and providing Snapchat’s mobile-centric users with a unique, immersive experience around our shows and brands,” Disney-ABC Television executive John Frelinghuysen said in a statement.
The price of this partnership hasn't yet been disclosed, but it will certainly prove to be quite lucrative for both the companies.