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Trump Media and Technology Group (NASDAQ: DJT) shares have experienced a broad-based weakness over the past month on dilution concerns, with the stock down ~18 percent since the 02nd of July. Today, however, the company is attempting a narrative reset by commencing the phased rollout of its bespoke streaming platform, dubbed Truth Plus.
Back in May, Trump Media and Technology Group had noted that it was done with the research and development phase of its new live TV streaming platform and that it would begin to scale up its own Content Delivery Network (CDN). In the first phase, Trump Media is planning to introduce live streaming to the iOS, Android, and web versions of the Truth Social platform. In the second phase, the company intends to launch a dedicated OTT streaming app for smartphones and tablets, and then release a version of the app for smart TVs in the third phase.
This brings us to the crux of the matter. Trump Media has now announced that it will begin "moving existing beta testing of its Truth Social linear TV streaming to the Company’s new content delivery network (CDN)." After initial testing, the Truth+ streaming service will be rolled out to the web version of the Truth Social app, followed by a progressive rollout on the Android and iOS platforms.
The company noted in its press release:
"The initial slate of streaming options is expected to include channels comprising news, commentary, weather, and lifestyle and entertainment. TMTG plans to expand programming as its streaming rollout continues, focusing on news, Christian content, and family friendly content."
In the next stages, Trump Media and Technology Group intends to introduce a plethora of new streaming-related features on the Truth Social app, including "an interactive 14-day electronic guide, instant catch-up TV on any show broadcast in the previous 7 days, network DVR, video on demand, and more."
Since these services will be powered by private servers, routers, and proprietary software stack, Trump Media believes that Truth Social's streaming platform is "uncancelable" by the Big Tech.
In early July, Trump Media and Technology Group entered into an all-equity deal with WorldConnect Technologies, WorldConnect IPTV Solutions, and JedTec to acquire key assets, including the source code, for Truth Plus' requisite CDN.
Concurrently, Trump Media and Technology Group also entered into a Standby Equity Purchase Agreement (SEPA) with a Cayman Islands exempt limited partnership, Yorkville. Under this agreement, Truth Social's parent entity can sell shares worth $2.5 billion to Yorkville from time to time during the duration of the SEPA. Do note that Trump Media's cumulative cash balance as of the 01st of July had already swelled to $350 million.
About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.
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