Nintendo Ensures That Switch Shortages Are “Definitely Not Intentional”
Since the launch of Nintendo Switch, which occurred on March 3rd, 2017, the House of Kyoto contended relentlessly with a demand that can not be fulfilled, turning into Switch shortages on the Japanese, European, and US shelves.
After apologizing to the fans through a press release, the company has also intervened to shed some light on the continued Switch shortages.
In an interview with Ars Technica, Charlie Scibetta (Nintendo of America Senior Director of Corporate Communications) wanted to point out that the lack of the product is not intentional. “It’s definitely not intentional in terms of shorting the market,” said Scibetta. “We’re making it as fast as we can. We want to get as many units out as we can to support all the software that’s coming out right now… our job really is to get it out as quick as we can, especially for this holiday because we want to have units on shelves to support Super Mario Odyssey.”
“We anticipated there was going to be demand for it, but the demand has been even higher than we thought,” Scibetta said. “We had a good quantity for launch, we sold 2.7 million worldwide in that first month, said we’re going to have 10 million [more] by the end of the fiscal year… Unfortunately, we’re in a situation right now where as quick as it’s going into retail outlets it’s being snapped up. It’s a good problem to have, but we’re working very hard to try and meet demand,” he further stated.
Nintendo plans to deliver 20 million of Switch around the world by March 2018, surpassing the 13.56 million units recorded by Wii U throughout its entire existence. This data alone is a measure both of the Wii U’s failure and the early success of the Switch, though it remains to be seen whether the console can reach the same level of sales of the Wii.