Survey Says – Most Of The Apple Pay Users Face Difficulty In Apple Pay Checkouts


There was a survey conducted which highlighted Apple Pay's success rate towards customer satisfaction and successful transactions. However, stats did not turn out to end up what Apple had hoped for even though according to Tim Cook, Apple Pay has "gotten off to the most amazing start." The survey published by Phoenix Marketing International shows the opinions of 3000 individuals corresponding to the mobile payment system, Apple Pay.

According to the data collected, half of customers owning an iPhone 6 or 6 Plus have deemed to use Apple Pay once. The 59% who have used the service were not fully satisfied, some say the cashier had little knowledge of the mobile payment system while according to others it took too long for the transaction to complete. Apart from the mobile payment designated areas which constitutes 47% of the total was unable to use the service. Roll down for more details and stats.

Stats - Two-Third Of The Active Apple Pay Users Are Not Satisfied

The report further focused that 2 out of 3 people out of the total poll had issues with the mobile payment system on way or the other. The majors in regard to the Apple Pay added:

“Two-out-of-three Apple Pay users have reported a problem at checkout – mostly related to terminals not working or taking too long to make the transaction, inaccurate posting of transactions and the inability of cashiers to help buyers who needed assistance in using Apple Pay,”

Let alone the single experienced users, 52% of the repeated users have complained about cashiers being unable to discover merchants which have the purpose to accept Apple Pay request to complete the transactions which could be due to the possible reason for Apple's lesser database. Recently, Apple started a new program to market its Apple Pay offering merchants free of cost decals so they can promote the mobile payment system outside of business. Along with this, Apple also added a handful of companies and brands to its program which included more than 100 banks and other financial institutes.

Judging by the stats, it looks like Apple isn't going far if it hangs on to the same pace. Knowing that the Apple Watch will make its debut on the 24th of April, Apple Pay users might get a boost since then they can pair their Watch with lower models of iPhones like 5 and 5S and not be restricted to the latest iPhone 6 and 6 Plus models. By October, its obligatory for retail stores in the US to adopt the EMV technology necessary for Apple Pay transactions over debit and credit cards. Right now, a less than a half portion is up for the upgrade. That's all for the news folks, share your thoughts in the comments below.