It's been some time since Steam did away with Flash Sales, but it seems like they might be coming back in the future, according to a report.
Valve News Network's Tyler McVicker, who has often revealed correct information regarding Steam, recently confirmed that Steam Flash Sales will be coming back with a couple twists. Developers will apparently be able to choose how long the sale can last between 6 and 12 hours.
I've just been informed that steam_games Flash Sales are returning, with a twist. Devs can choose for the sales to last 6, 8, 10 or 12 hours, shaking up sales almost every hour, and making sales feel more like an event again.
Steam Flash Sales were removed a while back, with Valve explaining the change to developers.
We'll still be highlighting your top games on the front page for 24-48 hour spans, but those products will stay at their most competitive discount, before and after being featured
It's not a major change, but it does make the sale a lot more valuable for customers, and it allows us to build sale features that recommend your product all sale long, instead of just during its front page feature.
For a brand new release, if you can't get approval for your best discount for the full length of the sale, that's OK and we can work on a plan for that game. But the vast majority of your catalog should be running its best discount for the duration of the sale.