Star Wars Battlefront II Will Likely Be Discounted When The Last Jedi Releases
If you're thinking about purchasing Star Wars Battlefront II, the new entry in the series launching later this month in all regions on PC and consoles, but don't want to pay full price for the game, you may want to wait a bit.
In a recent investors' call, Electronic Arts CFO Blake Jorgensen has revealed that Star Wars Battlefront II will most likely be discounted around the time of The Last Jedi release to capitalize on the excitement for the movie's release. Also, customers shouldn't expect to see any discount for the game during Black Friday, not counting select retailers who may offer the game for a lower price on their own.
And on discounting, let me just make it really clear right now so all you guys don't have anything to write about on Black Friday. We bring the game out right before Black Friday so you will most likely not have discounts at Black Friday that we pay for. That doesn't mean that you might not see some stores choose to discount games on Black Friday out of their own pocket.
We will most likely discount the game like we did last time around the movie launch, and maybe you'll even see some selective discounts around the holidays, either Thanksgiving or Christmas. That's the way the games business always has worked. And so if you see the title on discount, don't read anything into that other than the fact that that's the way you sell games in the holidays.
Star Wars Battlefront II launches on PC, PlayStation 4 and Xbox One on November 17th in all regions.
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