Sony Does Not Believe Bezel-Less Smartphones Are Functional – They Are Not Intuitive From a User ‘Point of View’
Even though the recent Sony smartphones had thinner bezels than their predecessors, the company is still having a hard time coming to terms with the concept of all-screen smartphones. This was discussed in an internal interview of company officials with their colleagues. After years, the Xperia XZ2 and the Xperia XZ2 Compact were a breath of fresh air because of design overhauls.
Sony Is Still Committed to the Smartphone Market Regardless of How Things May Look at the Moment
The phones marked the debut of the ‘Ambient Flow’ design language that has succeeded the OmniBalance visual Sony hadn’t let go of in years. Even though industry watchers believed the new Android flagships to put an end to Sony’s 16:9 handsets in the high-end market, the company proved them wrong by introducing the Xperia XZ2 Premium that has a widescreen image format.
Designers at Sony still aren’t sure about thin bezels and elongated aspect ratios. They want to come out with products that not only look good but are also functional at the same time. According to them, all-screen smartphones might not be really ergonomic and the form factor may not be intuitive from a customer point of view. However, Sony isn’t going to stick a single design for any product generation.
One example of this approach is the Xperia XZ2. The Xperia XZ2 Compact has smaller bezels and an aspect ratio of 18:9 as well but it is a portable device that can easily be used single-handedly as well. The Xperia XZ2 Premium is a phablet that caters to heavy multimedia users and has an aspect ratio of 16:9 which is in line with today’s video content. At the same time, the XZ2 Premium features a taller display but the Japanese’s company’s product team thinks that a taller aspect ratio would end up spoiling the user experience.
Sony is currently planning a new bezel-less handset but it hasn’t committed to anything. Its mobile division has been shrinking and it is in heavy debts. Still, this has not dampened the company’s spirits and it doesn’t plan to exit the smartphone market.