Galaxy S10 Sales Have Helped Samsung Gain a Small Market in China, but the Company Still Has a Lot of Ground to Cover
Samsung’s Galaxy S10 lineup has been well received by the market. The flagship offers several pricing tiers, depending on which model you want to choose, providing a decent option for customers. In fact, Ming-Chi Kuo has remained positive about the latest series, stating that Samsung is projected to sell 60 million units of its latest flagship lineup. After all, the new design, heavily upgraded camera with powerful hardware are few of the many reasons why these devices are so successful, and this success has given the Korean behemoth a small bit of momentum in China.
Samsung’s Market Share in China Crossed 1 Percent in Q1 2019; First Time Since Q1 2018 Has the Company’s Share Gone Above the Aforementioned Number
Although Samsung still doesn’t have a large bite of China’s smartphone market, a new report from the research firm Strategy Analytics shows that things might finally be looking up for the South Korean powerhouse in the far eastern country, thanks to the Galaxy S10 series. The Galaxy S10 has received a positive response from most markets in the world, but its performance in China compared to other phones Samsung released in the last few years is particularly important, as the company has seen its annual market share go down from 4.9 percent in 2016 to just 0.8 percent in 2018.
Per the new data, Samsung’s smartphone market share touched 1.1 percent in Q1 2019 as the company shipped 1 million units across the country. This is the first time since Q1 2018 that the South Korean giant’s market share went above one percent. Although one percent might not sound like a monumental deal, it does hold significance for Samsung as this is the first sign of recovery after the last four quarters.
According to these reports, the sales of the Galaxy S10 series are 120 to 130 percent higher than those of the Galaxy S9 lineup. Although the Galaxy S9 sold well initially in China, consumer interest declined soon afterward, and the Galaxy Note 9 wasn’t able to help matters much. However, this time around, the momentum is expected to stay and could further be bolstered by the release of future mid-range Galaxy A series devices as well as the Galaxy Note 10.
Of course, in the grand scheme of things, Samsung still has a long way to go to have a footing in China. Compared to the company’s meager market share of 1.1 percent, Huawei has a share of 33.7 percent in the same quarter, according to Strategy Analytics. The second spot was grabbed by Vivo with a market share of 20 percent and OPPO had 19.5 percent of the market. Needless to say, Chinese players have the lion’s share of the pie, with even Apple struggling with a market share of 6.7 percent in Q1 2019.
The pricing of the Galaxy S10e, Galaxy S10, Galaxy S10 Plus is expected to drop following the Note 10’s launch in China, which suggests that customers might be encouraged to pick one of these up down the line, further improving Samsung’s situation in the region.
Source: Pulse News