Point of view has done something to have a slight edge over competitors, That's by adding the latest PC Ubisoft titles with their new GTX 400 series graphic cards (GTX 465, GTX 470, GTX480).
The new bundle package will include a voucher to download either Prince of persia: The forgotten Sands or Tom Clancy's Splinter Cell Conviction. Although the games have nothing to do with DX 11 but still its good as it will add some competition in the market and buyers will get a bang for their buck bargain.
Although unless the DRM is removed people might not be interested in buying the graphics card just for the game.
The Bundle package's will be available soon in retail.