As we head towards the OnePlus 6T's launch event in New York, it's starting to look as if 2018 will shape up as a big year for the company. OnePlus has generally sold its smartphones online as its humble beginnings didn't allow for complete freedom. Over the past few months, we've seen quite a few reports claim that OnePlus will make its upcoming smartphone available for carrier purchases. Now, another report joins the list. Head over below for more details.
The OnePlus 6T Will Be Available For Purchase With UK Carriers As Company Finally Looks To Establish A Physical Presence In Markets
Despite being a 'T' upgrade, the upcoming OnePlus 6T will depart significantly from its predecessor. The smartphone is expected to feature a teardrop notch, remove the 3.5mm earphone jack and allow users to unlock it with under-the-display fingerprint recognition. Now, it's looking as if OnePlus will finally make the big jump in the market, by offering the OnePlus 6T for purchase from carriers.
A new report from DigitalTrends has provides some fresh insight into OnePlus' alleged plans for the OnePlus 6T. The publication believes to have the inside take on OnePlus' carrier-related plans for the OnePlus 6T. Not only will it sell the gadget via EE and Vodafone, but the upcoming device will also be available with the retailer CarPhone Warehouse.
If this report is true, then its details will also have important consequences for American customers. Should OnePlus establish a retail and carrier presence in the UK, it will undoubtedly make similar moves in the US. After all, the American market is perhaps the most lucrative in the world for flagship smartphones, and OnePlus will be ill-advised to not focus on it. This move will also remove a big barrier between OnePlus and its potential customers. The latter will now be able to have a physical feel for the OnePlus 6T before purchasing it, which will, in turn, allow for more market interest.
Finally, should OnePlus start to maintain a physical presence in its markets, the company's costs will go up. If OnePlus is unable to maintain stability with prices, the company could end up losing its competitive advantage in Western markets. OnePlus' entire brand image is built on its ability to offer flagship-tier specifications at pocket-friendly prices. Let's hope the company will get through these changes unscathed. Thoughts? Let us know what you think in the comments section below and stay tuned. We'll keep you updated on the latest.