Nokia Teams Up With Zeiss to Bring ‘Ultimate Imaging Experience’ on Android
In a move to stir up nostalgia, Nokia has once again partnered with Zeiss to offer the "ultimate imaging experience possible on a smartphone."
Nokia partnered with Zeiss over a decade ago, for its Lumia 1020 smartphone. At that time, the Lumia 1020 was deemed to be the best camera phone in its segment. HMD Global - the company that now handles Nokia's brand name - has announced an exclusive partnership with Zeiss for its upcoming Android smartphones. With this move, Nokia touts to set "new imaging standards within the smartphone industry."
Arto Nummela, CEO of HMD Global, says:
Collaborating with ZEISS is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn't just set the standard but redefines it. Our fans expect it and, together with ZEISS, we're delivering it – co-developed imaging excellence for all.
Zeiss and Nokia had brought imaging revolution the smartphone industry when they first came together. Some of their achievements include industry's first multi-megapixel smartphone - PureView. It would be interesting to see how these two stir up the imaging standards, once again.
Dr Matthias Metz, the member of the executive board of Zeiss Group, says:
The collaboration of HMD Global with ZEISS for Nokia smartphones will again enhance consumers' holistic imaging experience based on excellence and innovation. Our partnership is built on a solid foundation. Together, we look forward to an exciting journey into the future of sophisticated smartphone imaging.
Nokia is presently working on bringing back its lost glory with Android smartphones. The company launched three Android-powered smartphones - the Nokia 3, Nokia 5, and the Nokia 6. With its newly formed partnership, we can expect Nokia to use Zeiss optics in its often rumoured flagship - the Nokia 9. Some of the rumours about the Nokia 9 have tipped 13MP dual rear camera setup. Imaging quality is one of the deciding factors on flagship these days, which is the reason why HMD global reached out to Zeiss for renewing the partnership.
Both the companies are set to work together on bringing the best of imaging technology to Android phones. The partnership won't be limited to lens design, Zeiss would be sharing its expertise in optimisation of the overall setup.