Update 01/08/2025: Though Nintendo stated it would wait until Sunday, August 3, 2025, to unveil the new prices for the Nintendo Switch and a few specific Nintendo Switch 2 accessories, it seems that the US retailer Target has let the cat out of the bag early.
Spotted by VGC, according to Target's website, the new prices for Nintendo Switch consoles have all increased by at least $30. The new prices are:
- Switch - $339.99 USD ($40 up from previous price)
- Switch Lite - $229 USD ($30 up from previous price)
- Switch OLED - $399 USD ($50 up from previous price)
Original Story:
Following a similar announcement at the end of June for Canada, Nintendo has announced that it will change the price of the Nintendo Switch and its "family of systems and products," including the base Nintendo Switch, the Nintendo Switch OLED, Switch Lite, and accessories. Pricing for the Nintendo Switch 2, however, will stay the same for now, as will pricing for its peripherals and Nintendo Switch Online subscriptions.
Nintendo announced the news on its official website, with a short message that doesn't specifically say how the prices will be altered, but it's unfortunately doubtful that the prices will be decreased. Just as Nintendo did for its Canada announcement, Nintendo says these changes are being made "based on market conditions."
It's also clearly a price increase because while the US price changes will be announced in just a few days on August 3, 2025, Canadians had to wait from June 30, 2025, until today, to find out what the new prices would be. To no one's surprise, they're all price increases.
Before today, the price of a Nintendo Switch, Switch OLED, and Switch Lite in Canada was:
- Switch - $399 CAD
- Switch Lite - $259 CAD
- Switch OLED - $449 CAD
Now, everything has been bumped up by at least $20, and the new prices are:
- Switch - $419 CAD
- Switch Lite - $279 CAD
- Switch OLED - $489 CAD
So expect the cost of getting a Nintendo Switch console in the US to be a little more expensive when these prices go live in a few days. As a reminder, here's what the Nintendo Switch family of systems costs in the US today, before the price increases:
- Switch - $299 USD
- Switch Lite - $199 USD
- Switch OLED - $349 USD
Nintendo also clarified that while the Nintendo Switch 2 console and most of its peripherals would not be getting a price alteration, some Nintendo Switch 2 accessories, like the Alarmo clock and certain Amiibo, will get price adjustments.
Even though the Nintendo Switch 2 isn't getting a price change now, it's a little concerning that the previous generation is getting a price bump. The Switch 2 is selling extremely well so far, but with tariffs potentially behind these price increases, and the Switch 2 proving that players are hungry to jump from their eight-year-old Nintendo Switch console, it makes you wonder when Nintendo will pull the lever on increasing prices for the Switch 2.
In its statement on price changes coming after this weekend, after stipulating that Switch 2 prices are not impacted in the changes announced today, Nintendo says, "However, please note that price adjustments may be necessary in the future."
About the author: David has been writing about videogames, technology, and culture since 2020, with a focus on reporting daily news across multiple publications, including GameDaily.Biz, GameSkinny, and PlayStation Universe before joining Wccftech in 2025. David started contributing as Canada/US reporter for Wccftech's gaming section in 2025. Besides being up-to-date on the industry's movements, he loves interviewing developers, reviewing games, and writing intricate essays about the symbolism and layered meanings to be found in rich narratives as he's done for publications like GamesIndustry.Biz, LostInCult, and others. Outside of games he loves movies, music, theatre, his hometown, and his family, though not necessarily in that order.
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