NetEase CEO Reportedly Cutting Funding for a Dozen Games, Won’t Support Marketing for Nagoshi’s and other Japanese Made Games

Feb 21, 2025 at 01:30pm EST
NetEase Games

NetEase made waves in all the wrong ways when it decided to lay off developers at its Western Marvel Rivals studio despite the fact that the game was an absolute smash hit with over 40 million players to date.

Now, a fresh report by Bloomberg alleges that the Chinese company suffered many abrupt changes mandated by its founder and CEO, William Ding, who cut hundreds of jobs and suddenly pulled back its massive foreign investment. As a reminder, over the last few years, NetEase has invested in many studios based in North America, Europe, and Japan, such as:

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Behaviour Interactive

Suda51's Grasshopper Manufacture (wholly owned)

Nagoshi Studio (wholly owned)

Quantic Dream (wholly owned)

Rebel Wolves

Skybox Labs (wholly owned)

Jar of Sparks (founded by former Halo and Destiny veteran Jerry Hook)

Jackalyptic Games (founded by former MMO veteran Jack Emmert)

T-Minus Zero (founded by former BioWare and Bethesda veterans)

Worlds Untold (founded by former Mass Effect lead Mac Walters)

Fantastic Pixel Castle (founded by former World of Warcraft veteran Greg Street)

Of these, Jar of Sparks and Worlds Untold already had their funding cut by NetEase a few months ago, and the heads are now desperately looking for another publisher and source of funding. Visions of Mana developer Ouka Studios was also shut down despite the game's launch to positive reviews. And now, other Japanese studios like Nagoshi's have just been given the time required to complete current projects. There won't be any additional funding or time allotted by NetEase, and the Chinese publisher has no plans to spend any money on marketing or promoting the games currently in production in Japan.

Other NetEase-backed Western studios on that list are also reportedly seeking new publishers, including Jackalyptic, which is making a Warhammer MMORPG (which we spoke to Jack Emmert about after its announcement). This game was recently shown at a trade event to partners and received a positive response, so there's hope it will find a new home.

About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.

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