The New Microsoft Store Starts Rolling Out Replacing Windows Store

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Oct 16, 2017
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It was reported last month that the Redmond software maker was considering to rebrand the haunted corners of Windows Store, giving it a new name of Microsoft Store. Bringing all things Microsoft at one place, including hardware products, this is essentially Windows Store 2.0. While the company has been testing this rebranded store along with its own new logo with its Windows Insiders and Xbox Insiders community for the last few weeks, the Store is ready to be rolled out to all users with tomorrow’s Windows 10 Fall Creators Update.

Windows Insiders on the Release Preview ring – the ring that effectively only gets things that are going to be rolled out to the public very soon – are now getting their first look at this new Store. While it isn’t immediately clear when exactly would Windows 10 users start to see this upgraded Microsoft Store, the rollout to Release Preview ring makes many believe that this could happen as soon as tomorrow as the company readies the rollout of the next version of its Windows 10 desktop operating system.

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The rebranding isn’t just a new name and logo, as Microsoft aims to bring all of its software and hardware products, including its own Surface laptops and likely third-party products as well, into the new Microsoft Store app.

Folks over at MSPU report that October’s Patch Tuesday brought a smaller update to Cortana for some Windows 10 users that reflects this Store branding to those on the Creators Update. “Instead of referring to the Windows Store apps as a Trusted Windows Store app, Cortana now refers to them as – you guessed it – Trusted Microsoft Store apps,” the publication reports. The Store itself, however, continues to be Windows Store despite Cortana referring to it as Microsoft Store.

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Xbox users have already received the Fall Update today. With tomorrow’s Windows 10 Fall Creators Update for PC, others could soon see this rebranded Store as well.

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