Microsoft CEO: We’re Seeing Incredible Response for the Xbox One X
Microsoft CEO Satya Nadella talked briefly about the Xbox brand during his meeting with stockholders. Here’s what he had to say:
We’re mobilizing to pursue an expansive opportunity in the 100+ billion gaming market. This means broadening our approach to how we think about gaming end-to-end. About starting with games and how they’re created and distributed, and how they’re played and viewed.
Nadella, who added that the company’s plan is to create a convergence between all Xbox Live users regardless of where they are (Windows, Xbox or mobile), then took the chance to say that the Xbox One X, described by him as the most technically advanced and most powerful console ever built, is getting an incredible response during the Holiday season so far.
Truth to be told, while we don’t have hard figures yet the renown retailer GameStop spoke highly of the consumer response they’ve noticed for the Xbox One X.
Microsoft CEO Satya Nadella had just recently spoken about the importance of Xbox Game Pass and Mixer last month. It seems like gaming matters quite a lot to Nadella, who recently promoted Head of Xbox division Phil Spencer to the Senior Leadership Team.
I would say from a Gaming perspective, one of the bigger changes that has happened in the last, I would say, couple of years is one, of course the vibrancy of the Xbox Live network across the PC and the console and now increasingly even on the phone because of titles like Minecraft. And once you have the network, you have plenty of different opportunities. In particular, we now have a subscription offer with Game Pass that’s off to a good, very good start and our goal is to be able to have essentially a Netflix for games, so that we can have the game subscriptions that people can use across all of the devices that they play in.
The other area is streaming. As you know, there is game playing and game watching and there is secular growth on both fronts. And we feel very, very good about the engagement increases in a pretty unique value proposition we have in Mixer. So that’s another opportunity that we believe will shape in addition to things like e-sports and so on.