Microsoft CEO Was Against the Nokia Acquisition Right From the Start
With seemingly no effort being put into developing a more refined version of Windows 10 Mobile, we might finally know why Satya Nadella, the current CEO of Microsoft is paying very little attention to the OS. The executive was against the Nokia acquisition from the start, claiming that unless the company changed the rules of mobile computing, the software company was just running in the footsteps of its competitors.
Microsoft CEO Satya Nadella Believed That the Company Was Chasing Its Competitors and There Was No Need for a Third Ecosystem in Phones
Nadella wrote in his book Hit Refresh advising his predecessor not to purchase Nokia, which was already struggling at the time.
“The Nokia deal [was a] painful example of this loss [in mobile]. We were desperate to catch up after missing the rise of mobile technology … Nokia fell from the market-share leader in mobile to number three.”
Still, Nadella states that the move was done in order to combine the engineering expertise at Nokia and software aficionados at Microsoft in order to catch up to Android and iOS. Naturally, the plan backfired.
“The hope was that combining the engineering and design teams at Nokia with software development at Microsoft would accelerate our growth with Windows Phone and strengthen our overall devices ecosystem. The merger could be the big, dramatic move Windows needed to catch up with iOS and Android in mobile.”
Nadella believed that if Windows for the smartphone did not bring in something new to the table to combat Android and iOS, then it was pretty much running in their footsteps, which is why he voted no to the expensive purchase. Regardless of his opinion, Microsoft still acquired Nokia, which to date is regarded as a mammoth-sized mistake by critics.
“I voted no. I did not get why the world needed the third ecosystem in phones unless we changed the rules … But it was too late to regain the ground we had lost. We were chasing our competitors’ taillights.”
There are rumors of a Surface Phone in the works, but as far as Windows 10 Mobile goes, it is virtually non-existent. Companies like HP, who continued to provide a doable work/phone experience with the Elite X3 will most likely switch to Android because there is no shying away from the fact that Microsoft’s lack of commitment for the platform is leading several of its partners nowhere.
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