A Japanese band, Kroi, is making the rounds for its latest music video, Method, which showcases a striking fusion of technology and creativity. What makes this video really interesting is that it has been made using 40 iPhone 16 Pro devices. The main ambitious mind behind this setup is Taichi Kimura, who completely transformed the studio into a tech-powered space, with iPhones capturing the performance from all possible angles, some attached to instruments, others on tripods, and some quite literally mounted to the ceiling. The strategy is unique, and the project's visual appeal would help it gain massive popularity.
Kroi turns head with 40-iPhone music video - brilliant or just a flex?
Kroi's music video, 'Method,' may seem like part of a marketing technique referred to as "Shot on iPhone" or merely about showcasing the hardware, but it seems to be more layered than that. Given how it invites us to reflect on the ways that smartphones can replace traditional cameras and even transform the way we indulge in visual experiences. This is not the first time the Japanese band has experimented with energy and sound. It has gained quite a name for blending genres and having unique video concepts.
The video has gained massive attention and crossed 5.1 million views, serving as a testament to the video's visual appeal and how the community in general is curious about the concept. Kroi has about 265,000 monthly listeners on Spotify, which does not make it a global sensation, but given how it keeps on experimenting and looking for brilliant ways to hook listeners, it could potentially lead to something for the band. There was also a bonus behind-the-scenes video of how the 40 iPhone 16 Pros were set up, and Apple's SVP of Marketing, Greg "Joz" Joswiak, shared it on X.
While the music video has been doing the rounds online, the reactions seem to be mixed, with some praising the fluidity of the video and calling it indeed worth the effort. At the same time, others have shown confusion about the purpose of deploying so many iPhones and questioned if it was merely an expensive gimmick, given how three or four cameras would also have delivered the same results. Some even suggested that using 40 iPhones in the process had led to the visuals of the video being compromised due to an overabundance of angles.
Nonetheless, we live in an era where good music alone does not help a project stand out, and it requires more to start a conversation, especially considering how short attention spans are now. Maybe this is what the main goal behind the video was: to showcase tech and art brought together, and what the blend can create. The music video highlights the evolution of content creation and how Apple's iPhone can become increasingly common as a tool for visual storytelling.
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