Huawei’s Honor Smartphone Sub-Brand Registers a 150% Growth in Sales – Honor 10 Success Contributed to This
Honor, Huawei’s sub-brand for smartphones, revealed stats about its performance outside of China for the first half of 2018 today. The Chinese company managed to achieve a 150 percent increase year-on-year in sales volume outside its home turf. This growth pace can help Honor come closer to its goal of becoming one of the top three smartphone makers in the next 5 years.
Honor to Officially Launch More Variants of the Honor 10 to Extrapolate This Growth in Sales
Honor 10 helped the company achieve this stellar sales volume, with 3 million units within months of launch. The Honor 10 featured two innovations; an AI-powered dual-camera system and a modern design with a 3D glass back with a nano-scale optical coating and might me add, a killer price/performance ratio. The phone did particularly well in countries like Malaysia, France, Russia, and Germany.
George Zhao, President of Honor, via XDA developers states that he is happy that the efforts made by his company are paying off. He thinks that the company’s performance in 2018 will help them achieve their goal of becoming one of the top three smartphone brands in the next five years.
Market data has shown that Honor has broken records and made new fans in every market. Honor became the second-largest selling smartphone in Russia in May this year and was the fastest-growing smartphone brand in India, witnessing a 300 percent increase in sales volume in the first half of 2018. The company’s market share is also increasing in Europe, with a 200 percent increase in sales volume in the UK and a whopping 500 percent increase in Spain.
Honor is also making strides in the Middle East, South East Asia, and Latin America, and is all set to launch new devices in Pakistan, Indonesia, Vietnam, Thailand, Colombia, Mexico, Egypt, the Philippines, and Singapore. The company is also the number one smartphone ebrand in China and the only one to be amongst the top five overall smartphone companies in the market. Market research firm Sino Market Research has reported that the company sold 18.07 million units from January to April.
The manufacturer is aiming to cement its position with the wide release of its GPU Turbo technology, which can result in up to a 60 percent increase in graphical performance, along with the announcement of the Honor 10 GT, which features 8GB of RAM.
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