When it comes to branding, some iconic visuals tend to stand out and have a strong association built with the brand as well as its customers. Apple's bitten apple is one example of this. Similarly, Google underwent a brand refresh in 2015, where it opted for a multicolored "G" icon to represent the tech giant and its ecosystem. It has been there for almost a decade now, giving a more streamlined look to the company's varied products. Now it looks like, amidst the ongoing changes in not just the company's focus but also the changing market, the company has finally decided to change from the color G logo to a new rainbow G for a refreshed look.
Google is finally updating the iconic "G" logo as it steps into a new visual direction that reflects the company's changing focus
While Google has tried out different shapes and styles over the years, for the past 10 years, it has stayed consistent with a multi-colored "G" icon that has now become associated with Google's services. The company has now decided to mark the end of an era by updating the logo and opting for a fresh look that better represents AI integrations and focuses on modern designs.
Google is now going for a more fluid design instead of the four-color "G" as it blends the colors, giving it a rainbow hue and making the logo appear more unified and modern. This shift in design is subtle but looks more cohesive and better represents the company's ecosystem by reflecting on the evolving direction and products of the company. The new look was initially spotted in the Google Search app for iOS, but later on, it was said to roll out to Android as well, specifically the Google Search app version 16.18 beta via Android Authority.
While we cannot be certain if this change will last or is only temporary, there is also ambiguity regarding whether the rainbow G will eventually replace the four-colored G across Google's entire service and apps. Nonetheless, we love the new, more unified color style, which is visually smoother and refreshing to see.
It could be that Google is waiting for its I/O 2025 to announce details on the new look. Even though the new rainbow G has yet to be seen on other Google products, we are excited about the tech giant stepping in a new direction and experimenting with its look to more accurately mirror its ongoing direction.
Follow Wccftech on Google to get more of our news coverage in your feeds.
