Google Officially Teases ‘Play Pass’ Subscription Service


A few weeks ago, we stumbled upon hints of Google's yet-to-be-released subscription service—Google Play Pass. The service is supposedly Google's alternative to Apple Arcade. It was described to give users access to a curated set of apps for a fixed monthly fee. The service is reportedly in testing and available to a handful of users. Today, the official Google Play account on Twitter put out a teaser indicating that the service will be coming 'soon.'

Google Is Testing a Subscription Service Called “Play Pass”

The Google Play Pass will reportedly be priced at $4.99 per month with a 10-day free trial during the testing period. That value may change, depending on where you are because regionalized pricing is a thing now. The service will reportedly include access to “hundreds of premium apps,” including fitness trackers and music tools. All software included in Play Pass will be free of advertising or in-app purchases, with all functionality unlocked.

Additionally, Google Play will offer a dedicated section to browse apps included in Play Pass, while store listings will feature a banner underneath the buy button on eligible Android applications. We can also expect some 'exclusive' titles limited to the platform, just like Apple Arcade. The two titles that we know of so far are Stardew Valley and Marvel Pinball.

We can expect Google Play Pass to release alongside the Pixel 4 later this year which will be around the time Apple Arcade drops. Google Play Pass joins the abnormally long list of subscription-based services that are dropping this year. I'm not too stoked about the prospect of a subscription-based anything, but it appears that is the future. All things considered, a service that gives you unlimited ad-free access to content that you like is welcome in this day and age.