Galaxy S9 & iPhone X Sales Are Plummeting Badly – Lack of Innovation Or a Saturated Market in General?

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Apr 30, 2018
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Samsung and Apple both should contemplate over the poor sales of the Galaxy S9, Galaxy S9 Plus, and iPhone X, respectively because the latest report does not have many pleasant things to say about both company’s portable champions at this moment.

Due to Lukewarm Galaxy S9 Sales, Galaxy Note 9 Might Be Introduced a Bit Earlier – iPhone X Successors to Be Announced During the Same Period

The Korea Herald’s Investor has reported that sales of Samsung’s latest flagships Galaxy S9 and Galaxy S9 Plus are at record lows. Since their inception in mid-March, only 707,000 units of the flagships have sold through South Korea’s top three wireless carriers, which are KT, SK Telecom, and LG Uplus. Similar to the U.S., mobile phone carriers make for most of the smartphone sales in South Korea too. The same report called this weakest launch for flagship products ever.

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Within the first two months of the release, nearly a million units of the Galaxy S8 and Galaxy S8 Plus were sold last year in South Korea. This figure includes pre-orders as well. However, the response to Galaxy S9 series hasn’t been as positive.

Sales have dropped from 476,000 units in March to 231,000 units this year. That’s a drop of 50 percent, with industry watchers saying that struggling sales figures are due to the saturation of premium smartphones market due to higher prices and fewer major upgrades. The Galaxy S9 series isn’t exciting in terms of specs either. Samsung just fine-tuned the existing features instead of introducing something groundbreaking.

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The sales of Apple’s iPhone X are also at an ‘all-time low’ currently. Recent studies have said that although consumers are willing to buy premium smartphones, they also keep their handsets for longer. Thereby, the demand for smartphones continues to drop.

Some reports have also claimed that given the lukewarm response to the Galaxy S9 series, Samsung may introduce the Galaxy Note 9 flagship earlier than expected. However, it is not clear if the Galaxy S9 series has been termed as a commercial failure in the country or not.

Source: The Investor

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