Looks like Facebook is taking inspiration from YouTube in shunning down hateful content from its platform. Following YouTube, the social networking giant is working with non-profit organisations to identify and get rid of extremist videos from its platform.
Facebook said that it would bring a two-pronged strategy to the UK, similar to its strategy that is already in works for France and Germany. The primary motive behind banning extremist video content is to protect its users from negativity. The company's approach is to prepare non-governmental organisations to recognise videos which violate Facebook's video policy that forbids videos that promote hate and terrorism. Facebook would be funding the non-profit groups and also provide them direct links to remove hateful and offensive video content.
Besides, a report from the Telegraph states that Facebook is also planning to offer free advertising to anti-terror group. This way, it will be helping such groups in countering radical propaganda messages. Facebook is the biggest social networking website and is regarded as the source of social posts from users all around the world. Many times, the platform was found to be used for spreading radical propaganda messages.
In a statement, Facebook's chief operating officer, Sheryl Sandberg says:
No one should have to live in fear of terrorism, and we all have a part to play in stopping violent extremism from spreading. There is no place for hate or violence on Facebook. Partnerships with others – including tech companies, civil society, researchers, and governments – are a crucial piece of the puzzle.
Following Up with the British Government
This move by Facebook is also a follow-up on British government's finger-pointing on companies lagging behind in responding to hateful content on time. The government expressed its concern over social websites letting hateful content spread across the platform without timely response and actions. To recall, YouTube faced a major backlash from its advertisers for running ads on hateful videos and providing profit to the publishers. Taking a lesson from advertisers' protest against YouTube, Facebook is correcting its ways and working towards rapid action against hateful videos.