Apple is not sitting idle while ChatGPT, Gemini, and other AI assistants dominate the industry, as a fresh report claims that the company has quietly built a ChatGPT-like app, codenamed Veritas, to test the future of Siri. Rather than being designed as a flashy public release, it serves as an internal tool for company engineers, giving them an open canvas to test and experiment with a smarter, more conversational assistant that could finally bridge Apple’s gap in the industry.
Instead of launching a public chatbot, Apple is using Veritas internally to train Siri for complex, natural conversations
Bloomberg reports that Apple’s broader ambition is clear - to turn Siri from a task-driven voice assistant into something that feels more natural, intelligent, and capable enough to handle complex conversations. Siri has lagged behind the industry for years, where it often stumbled with follow-up questions or failed to provide meaningful answers beyond simple commands like settings timers.
With Veritas, Apple is essentially testing whether its large language model technology can provide the depth, reasoning, and contextual awareness that users have come to expect from ChatGPT, Gemini, and other AI tools. This overhaul is expected to be more than just a cosmetic refresh, as Apple is reportedly building Siri’s foundations from scratch, leveraging its in-house AI models to handle open-ended queries, sustain longer conversations, and integrate more seamlessly with apps and services.
However, the real question is whether iPhone users will ever see the ChatGPT-like Veritas experiment for themselves. Bloomberg says that Apple has no plans to release the app as a standalone chatbot, since executives do not want to directly compete against the likes of ChatGPT and Gemini. Instead, the lessons Apple learns here will shape the Siri update expected to roll out next year potentially with iOS 26.4.
In my view, Apple should release the app to the general public, as it will give users a sense of presence from the company in the AI industry and fix the damage that Apple Intelligence has caused over the past year. Moreover, Apple’s in-house rendition of an AI chatbot will allow the company to move closer to its dreams of competing in the ‘search’ category. Offering external features is great, but the company must realize that users do crave and expect a dedicated chatbot from Apple, as it is far more useful in terms of productivity.
If it all works out, Siri might finally grow beyond setting timers and become a genuinely conversational companion, one that does not feel like you're talking to a wall. Do you think Apple should release Veritas as a standalone AI chatbot or keep it locked inside Siri?
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