Apple Reported to Be Forming a Tag Team With Carl Zeiss for AR Glasses


Apple’s massive revenue stream relies on iPhone sales, and even though the company has decided to produce a lesser number of TFT-LCD panels for its MacBook lineup, the tech firm is aiming to enter another market that has yet to popularize; Augmented Reality. According to the latest rumor, Apple is said to be working with Carl Zeiss in rolling out a pair of glasses dedicated to delivering augmented reality to users.

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According to the latest, both Apple and German optics manufacturer Carl Zeiss are collaborating in creating a lightweight AR/mixed reality glasses. While the announcement date of the project is yet to be disclosed to the public, the report states that it could be announced as early as this year, so let us keep our fingers crossed and hope for the best. So what is going to be the primary difference between virtual reality and augmented reality and how is Apple expected to present something different to the public?

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Unlike virtual reality, augmented reality will overlay images and other forms of data in the real world, which is how Pokémon GO used to work when players would pop up the AR mode on their smartphones and tablets. Details from a previous report state that Apple is in contact with suppliers regarding its glasses project.

This would suggest that the company is secretly working on the prototype phase of its smart glasses, with the report suggesting that if Apple continues with the project, the new wearable from the tech giant could be announced sometime in 2018 (with a possible announcement taking place sometime in 2017). It can be assumed that these unnamed smart glasses will be a better performer compared to the Google Glass, a head-mounted display wearable that Google introduced back in 2013.

Tim Cook spoke (via CNET) in an interview and said the following regarding his own views on augmented reality:

“There's virtual reality and there's augmented reality -- both of these are incredibly interesting. But my own view is that augmented reality is the larger of the two, probably by far.”

Are you excited to see Apple’s version of the AR-running wearables? Let us know your thoughts right away.