Apple’s online store has gone offline early on September 9, 2025, just hours before the company’s highly-anticipated “Awe-Dropping” iPhone 17 event. The company is expected to announce the new iPhone 17 lineup, Apple Watch models, and new AirPods later today, and the online store has possibly gone down to update the website with the latest products.
Apple’s online store shutdown signals iPhone 17, Apple Watch Series 11, AirPods Pro 3, and possible iPad Pro surprises
If you were waiting for the event, the Apple Store going down is a major indication that something big is coming. As mentioned, the company will announce the new iPhone 17 lineup, including the iPhone 17 Air, which will be the highlight of the event, as Apple shifts away from its usual design. Other than this, we are also expecting the company to announce two variants of the Apple Watch Series 11 with some pretty nifty health upgrades and possibly some design changes.
Other than this, it was recently reported that the company will announce two variants of the AirPods Pro 3, but the release time frame of each will be different. We could also see an upgraded Apple TV with a camera and the latest A-series chip, which would make it a worthy upgrade over the current models. Finally, the company could surprise us with the M5 iPad Pro launch, which was expected to launch later this year. You can check out how to watch the event live on any device from here.
The Apple Store going down has become a hallmark sign, a digital curtain kind of thing, before the company announces the new products. We will be covering the event in extensive detail, so be sure to stick around for the full coverage.
About the author: Ali Salman is a technology reporter for Wccftech mobile section with a specialized focus on Apple and the intellectual property that drives mobile innovation. He has cultivated a unique expertise in analyzing and deconstructing complex technology patents, translating dense legal and technical documents into clear, insightful reports on future products.
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