Apple Pay’s Support For Online Retailers Shows Cupertino Expand Service Scope


As iPhone sales begin to fall, Apple's been eager to consolidate its services as far as possible. Today's WWDC saw several moves being made in that regard, particularly with regards to Siri making it on macOS, a feature that a lot of folks had been anticipating for quite a while from the company's end. In addition to Siri, Apple's also going to bring online support for Apple Pay to the macOS, a move that eliminates the physical presence of a card reader for the service to work.

Apple Pay To Now Be Accessible Through Online Retailers As Well, As Apple Expands Service Scope

A minor announcement at today's WWDC was the accessibility of Apple Pay with online retailers, thus eliminating the need of physical retailers. The feature was debuted with the iPhone 6 and the iPhone 6 Plus, with the inclusion of NFC capability on the devices being a big feature at the time of its launch. The subsequent introduction of Apple Pay on the Apple Watch and the iPad saw the company eagerly try to tie its popularity with another product, with users now able to carry out wireless transaction through either the watch or the smartphone.

But as other payment platforms continued to gain market share, particularly due to their support of magnetic readers as well, Apple's been eagerly looking towards new ways to promote its service. Security after all remains a big feature of the company's launches, but today, we're getting to see Apple finally make the Apple Pay shift towards desktop and notebooks, so things should change from here onwards.

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Now, Apple Pay will also be available through online retailers, which should result in a greater amount of transaction taking place through it. At this point in time, you'll be able to use the service only through an iPhone or an Apple Watch, particularly as the Mac/Macbooks don't come with a secure element. This should result in a lot users not having to enter their payment credentials online either, making the iPhone (or Apple Watch), the primary repository of these details.

It also raises several interesting possibilities Touch ID and NFC making it on the MacBook as well, especially as other notebook manufacturers continue to equip their offerings with fingerprint recognition at the least. As sales of the iPhone decline, Apple's paying a serious bit of focus towards its services and operating systems, and a similar focus on the MacBook would do the company quite good. Thoughts? Let us know what you think in the comments section below and stay tuned for the latest.