In a recently published interview, Apple's Senior Vice President of Internet Software and Services, Eddy Cue, revealed that Apple Music has reached 11 million free trial subscribers since the service went live in July. The service made its debut with iOS 8.4, before ultimately making its way to iTunes and iOS 9 later on.
The most interesting thing here is that out of those 11 million users, 2 million have subscribed to the company's Family Plan option, which allows up to six people to share a single Apple Music account for a flat price of just $14.99 a month. But of course, at this given time, the Family Plan users are also enjoying the service for free.
To put things into higher contrast, Spotify, Apple Music's key rival, currently has 70 million active users, out of which 20 million are paying for the service. The Cupertino giant's second competitor, Pandora, claims that it has 80 million users. With the competition touting such big numbers, it would be interesting to see where Apple would stand once the trial period ends. Will users stick to Apple Music, or defect to the competition, remains to be seen.
Apple Music was given a warm welcome when it first launched back in July, and since then, the service has been through a few rough patches with things now lying on the reliable side of the fence in terms of usability. But along with its music streaming credentials, Apple also kicked off a new 24/7 live radio station dubbed as Beats 1. The station is run and hosted by big names in the music industry such as Zane Lowe, Dr. Dre etc. and has garnered a lot of attention from users around the world.
Apple Music is currently in its free trial period and signing up is a very easy process. Once your trial period ends, Apple will bill you for each month you utilize on the service. If you only want to keep yourself limited to the trial period, and don't want to be billed for Apple Music, then be sure to check out our guide posted here on how to disable automatic payment renewal.
If you're a subscriber for Apple Music, do let us know what you think about the Cupertino's newfound music streaming service. Do you believe it has a bright future, or will it be overshadowed by already-established names in the industry such as Spotify? Do share your thoughts with us in the comments section below.