Apple is reportedly preparing to roll out one of its most ambitious sign-up incentives ever, one that might entail freebies worth a whopping $250, all for just signing up to an Apple Card next week.
Apple seriously wants you to sign up for its Apple Cards, and is willing to throw in a $250 AirPods Pro 3 as an incentive
According to Bloomberg's Mark Gurman, Apple is reportedly gearing up to give away AirPods Pro 3 - where each unit is worth as much as $249 - with each Apple Card sign-up at an eligible retail store next week.
For the benefit of those who might not be aware, the Apple Card debuted in 2019 in partnership with Mastercard and Goldman Sachs. The card offers an unlimited 2 percent cash back when used with Apple Pay, or an unlimited 3 percent cash back when used at Apple's partner merchants.
Moreover, the card entails no foreign transaction fees, no late fees, and no returned payment fees, while offering a 0 percent financing APR on Apple's products.
However, these cashbacks reportedly incurred huge losses for Goldman Sachs, especially when combined with the card's high-than-average delinquency rates and the attendant regulatory requirement to front-load reserves, which then prompted Apple to ink a deal with JP Morgan instead.
Do note that the card's transition from a Goldman Sachs-led banking regime towards one that is headed by JP Morgan will take until the beginning of 2028 to conclude.
In the meantime, Apple really does want to substantially boost the take-up rate for its bespoke payment card, as evidenced by its latest freebie-laden incentive.
Update
Apple has now provided some much-needed details about this promo. To earn back the cost of an AirPods Pro 3, users will need to:
- Sign up for a new Apple Card
- Buy the AirPods Pro 3 directly from Apple by June 15
- From July 01, you will get a $25 cashback for each month within which you use your Apple Card to make 10 distinct purchases of at least $0.01. These elevated cashbacks will last till April 30, 2027, equating to 10 months of $25 cashbacks per month.
About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.
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