Android Games Will Earn More Revenue Than iOS Games in 2019 According to Report
Android—despite its large market share—still lags behind iOS when it comes to generating revenue from apps and games. The gap, however, is closing in and 2019 may finally be the year Android beats iOS, according to a report by market research firm Newzoo. The report estimates that the total game revenue generated will be at $68.5 billion in 2019, up 26.7% year-on-year. China will be the leading market, with $21.6 billion in revenue, followed by the United States with $12.1 billion.
Of that, $33.5 billion in revenue will be from iOS games, which is 48.9% of the global market. Google Play represents $24.5 billion in revenue (35.8%), while the remaining $10.5 billion (15.3%) is from other Android-based stores such as Aptiode. The App Store will still be ahead of the Play Store, but iOS, as a platform, will lag behind Android. The difference will be marginal at over 51% of global market revenue. In 2018, Android had 49% of the market, and in 2017 it had 48% of the market, with iOS taking the lead.
The rise can primarily be driven by the emergence of competitive games such as PUBG Mobile and MOBAs such as Auto Chess and its alternatives. Ideally, this should put the Play Store ahead of the App Store, but the problem lies in the fact that a lot of the growth will be in China, where the former is banned. By 2022, Newzoo predicts, Android games will be responsible for 56% of all mobile game revenue, versus 44% for iOS.
The report further states that there were will be 3.8 billion smartphones in active use in 2019, with year-on-year growth of +7.6%. China alone will account for more than a quarter of this figure. By 2022, the number of smartphone users worldwide will reach 3.9 billion. Along with China, the growth will be driven by emerging regions, including the Middle East and Africa, Latin America, and Southeast Asia. The availability of low-cost, powerful Android phones in developing regions will go a long way in helping Android bolster that lead.