Hazelight's A Way Out was certainly one of the highlights of the EA Play 2017 conference ended a couple hours ago. You can learn more about the EA Originals game in our previous post, but it's interesting to note that our friends at Brandwatch promptly provided social data indicating that A Way Out got by far the most social mentions, even beating heavyweights like Need for Speed Payback and Star Wars Battlefront II.
This is certainly quite the achievement for the small Swedish team.
According to Brandwatch, over 50k social media posts were made between 12 and 1PM (Pacific Time), with 82% of the authors being male and 18% being female.
In case you're unfamiliar with it, Brandwatch is a "social media intelligence" platform used by one-third of the Fortune 100 companies, including Microsoft, IKEA, eBay, L'Oreal, American Airlines, Walmart, Pepsico, Asos, and Unilever. You can find out more about it on the official website.
About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.
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