PlayStation VR To Get 64% of Market Share in 2016 With 1.6M Units Sold, Says Analyst

Alessio Palumbo
Posted Mar 16, 2016
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PlayStation VR’s announcement of release date and price is the topic of the day, particularly among market analysts.

IHS Technology’s Director of Games Piers Harding-Rolls predicts that, even with the October launch, PlayStation VR will dominate the market share with 64% of the installed base in 2016 (that’s not counting mobile VR, obviously), translating in 1.6 million units sold. This is consistent with our previous report from SuperData Research, which suggested sales of approximately 1.9 units at a time when PlayStation VR was still pinned for a launch in the first half of the year, though their estimate on market share is drastically different.

That’s mainly because Harding-Rolls estimates that PlayStation 4 will have a much bigger addressable market this year than the Oculus Rift and HTC Vive.

With a forecast installed base of 53m PS4s by the end of 2016, Sony has a much bigger addressable market of ‘ready-to-go’ consumers to address than PC-based solutions. In contrast, IHS forecasts that 17m consumers will addressable by Oculus Rift and HTC Vive by the end of 2016.

He also believes that Sony’s experience with the PlayStation platform will help them create quality content for PlayStation VR.

Sony has confirmed that over 230 developers are working on the PlayStation VR platform. Sony’s existing in-house expertise and third-party relationships means it is well positioned to build a strong body of content for launch of the platform.

Sony’s walled garden approach to the PS4 platform means it is well placed to provide a better controlled and consistent VR experience to consumers. This will be important in driving adoption and positive word of mouth for PlayStation VR.

Finally, he commented on Twitter that the price is “bang on the money” and the October launch date makes perfect sense for Sony.

What do you think about Sony’s choices when it comes to pricing and release window? Let us know in the comments.

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