Nvidia Gained Market Share in Q2 2015, Now Holds 81% of the Market – Jon Peddie Research Report
The not-so-friendly rivalry between our two giants, namely AMD and Nvidia, is at an all time high with the incoming DX12 era. A report released by JPR shows that Nvidia has gained market share the last quarter and towers at a massive 81% market share of the graphic card AIB segment. AMD went down from 22% to 18% this quarter and down from 38% year over year.
AMD loses market share to Nvidia – Green now holds 81% of the GPU AIB market (JPR)
The report takes into account the changes in the market for last quarter, namely the second quarter of 2015. Keep in mind that all this was before the AotS controversy so if the recent allegations against Nvidia turn out to be true and its DX12 performance suffers; this could turn around just as easily. Before we go any further, here are the quick contents of the report are given below:
- JPR found that AIB shipments during the quarter behaved according to past years with regard to seasonality, but the increase was less than the 10-year average. AIB shipments decreased -16.81% from the last quarter (the 10-year average is -8.7% ).
- Total AIB shipments decreased this quarter to 9.4 million units from last quarter.
- AMD’s quarter-to-quarter total desktop AIB unit shipments decreased -33.3% .
- Nvidia’s quarter-to-quarter unit shipments decreased -12.0% Nvidia continues to hold a dominant market share position at 81.9% .
- Figures for the other suppliers were flat to declining.
- The change from year to year decreased -18.8% compared to last year.The AIB market has benefited from the enthusiast segment PC growth, which has been partially fueled by recent introductions of exciting new powerful board.
- The demand for high-end PCs and associated hardware from the enthusiast and overclocking segments has bucked the downward trend and given AIB vendors a needed prospect to offset declining sales in the mainstream consumer space.
In posts such as this, its usually advisable to keep commentary to a minimum and let the data speak for itself. But I would also like to point out some other facts. Nvidia has kept up a very healthy launch schedule with new cards releasing left and right and the data reflects this as well. AMD recently released their Fury lineup but not enough time has passed for the market sentiment to reflect the lineup update so the third quarter report should be the one to really look out for. If the share doesn’t improve – or atleast hold constant, AMD could be in serious trouble.
There is also one more thing that this data doesn’t portray accurately, as is mentioned, IHVs like AMD and Nvidia are now shifting focus towards the high end lineup because the PC (GPU AIB) market is shrinking. So less quantity of high end products is better than high quantity of low end products – or atleast that’s the general consensus so far. I think (caution: opinion) one of the reasons behind AMD’s recent pricing strategy with the Nano is also this exactly – an attempt to finally change tactics, take a leaf out of the green book, and attempt to become profitable.