Dark Days Ahead For YouTube After Australian Government Joins Advertising Boycott
Google is witnessing dark days after its inappropriate ad-placement received a major backlash from popular brands like L’Oréal, PepsiCo, and others. Latest entry in the exit string is Australian government which has announced the suspension of all of its advertisements from YouTube.
Today, the Australian Government is withdrawing “all non-corporate campaign advertising” from YouTube. This decision is a repercussion of YouTube placing ads on extremist channels and videos that support terrorist activities. Recently, US-based brands like Wal-Mart, PepsiCo, and AT&T discontinued their ad partnership with YouTube along with some UK-based brands like The Guardian.
Advertisements from Department of Health to Defence Force recruiting ads by Australian Government will no longer appear on the video-streaming website. However, this does not include ads from government-backed corporations like Australia Post. Australian Government is not the first one to assert suspension; even British Government followed the same drill to oppose YouTube’s inconsiderate ad placement tools.
Google also released a statement earlier, stating that it will work on its ad-placement techniques to make sure that this behaviour does not continue but just a statement is not enough to keep the brands hooked. British Government suspended its ads after they were featured on videos from Klux Klan leader David Duke.
Commenting on the decision to withdraw ads from YouTube, Australian Special Minister of State Senator Scott Ryan said, it would block taxpayer money from “inadvertently flowing to unsavory organizations” via YouTube. “The Australian Government… will continue to request updates from Google on the steps being taken to mitigate risks,” he added.
Sighting the bulk exit from its ad programs, Google says that it is already performing an “extensive review.” Of its advertising policies. And it expects to “give brands more control over where their ads appear.”
Given the exodus from YouTube advertising, we hope that Google thoroughly reviews everything that is wrong with its ad-placement tools and policies. If it fails to make amendments, then we can expect more brands to take the exit route as the display of ads on extremist videos not only harm the brand image, but it also funds money to trouble groups.
What’s your opinion on the exodus spree from YouTube advertising? Do you support the decision of brands and government authorities? Should there be a sterner action? Share your views in the comment section below.