Xbox UK Executive Praises Phil’s Leadership and The Wii U Lineup

Xbox EMEA Social Marketing Manager Graeme Boyd paises the Xbox boss Phil Spencer on his leadership and says that he feels good about the consoles current position in the market and believes it is one on which they can build on. Boyd came out on the Xbox Rectify Gaming Podcast and praised Phil by saying that he was the person to have as the head of Xbox and that he felt that he was the person to take it forward and under Phil Xbox can improve a lot.


"Phil Spencer has Gamers’ Interests First and Foremost in his Mind" Graeme Boyd

Boyd added that Phil has the gamers interest foremost in his mind and that is why he thought he was the person to keep leading the Xbox division of Microsoft. According to DualShockers, he says:

"We feel pretty good about where we are right now compared to where we've been in the past. You know, I don't think it’s any secret that we had a fairly troubled first year, I would say… You know, we had challenges to work through. And I think some of the changes and updates that we've made, some of the things that we did to respond to feedback from our community have put us in a much better place."

"I think Phil Spencer is a wonderful person to have at the head of Xbox, because I think he really has gamers’ interests first and foremost in his mind and in his heart. So I think that’s great, and I can see him driving Xbox onwards to a really good place."

"You know, we still got a lot of work to do, but I think we got a great line-up, of games coming. I think we had a great line-up last year, but again, this year we'll have a very strong line-up of exclusive titles, first party-stuff and then great third-party AAA titles as well."

"And I genuinely believe that if you’re going to weigh up the console you want to buy on the strength of the games you can play on there, for me Xbox One wins every time."

He also added that he's very much interested in the Wii U lineup for the upcoming year which he think is very strong:

"Wii U has a really good lineup coming as well, so I'm definitely keeping an eye on them. I’m kinda keen to see what they come up with this year."

Afterwards, he was asked to express his views on the importance of AAA exclusive titles and weather he thinks they are contributors in making a console popular or not, he replied:

"Yes, I absolutely agree. I think these days it’s one of the biggest differentiators between different consoles. And I think it’s also the reason why people have multiple consoles, which is a great thing. You can have different experiences on each console, I think that’s really valuable."

"I think that’s where we've been really strong. I think last year our first party lineup was ridiculously strong. A great range of different titles as well. And you bolster that with all the big third party titles and I think you've got a really great mix."

"I do, and I'm hopeful that on the new IP side in particular, that we've got some exciting things to talk about in the future. I honestly don't know, but I think we all internally at Xbox understand the importance of that, so hopefully we'll have more to share in the future."

In conclusion, the Xbox One has come a long way since its release back in late 2013 and it'll be interesting to see how the unified platform for Microsoft across all its devices fares in the market. Guess we'll just have to wait and watch.

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