What Does Radeon Do Now To Stay Competitive In A Turing World?
So what does AMD and Radeon Technologies Group do to stay afloat in a post Pascal world?
I’d be out of my mind to say that the Vega 64 launch did any huge favors for Radeon, it was hot, it was power hungry, it could barely keep up with GTX 1080, and it was plagued by launching in the middle of the worst GPU shortage ever thanks to an absurd amount of demand by miners. Vega 56 on the other hand did stand up to the GTX 1070 much better, but still suffered by only 30 minutes of availability before it became vaporware for some time only recently returning to the SEP pricing.
So with NVIDIA launching their GeForce RTX 20 series cards starting in less than 2 days what does Radeon do to stay competitive? Truthfully if they stay on the current pricing structure it just won’t make any sense to go with Vega over say a RTX 2080 or RTX 2070 as they’ll be leagues faster for similar pricing.
Vega won't drop, Vega will be pulled from shelves if anything and the last bits of HBM2 kept for Instinct. Vega for gamers is shit. Let NVIDIA take high end, and AMD can hit everyone under 1080p with cheaper RX 500 series cards. Drop RX 580 to $199. Boom. Vega dies go to Intel.
— Anthony Garreffa ✈ Gamescom 2018 (@anthony256) August 17, 2018
Radeon could, say, drop the price of the Vega 56 and the Vega 64 by $100 or so and leverage the idea of freesync as a total package cost saving measure to the consumer. This is something I kinda hoped for in a conversation on twitter with Anthony of Tweaktown, but I think he had an even better idea of what might happen.
He proposed that Vega wouldn’t drop in price, but rather disappear all together. Moving resources that would have been used for an RX Vega over to the Instinct and Radeon Pro lines where they could make up some serious ground in the profits department. At this point Radeon could initiate a price reduction in the RX 500 series, moving the RX 580 8GB down to a $199 price point making it a great option for the 1080p freesync crowd out there. In our recent testing the RX 570 is holding up really well and one of those for around $150-170 paired with a few games and the proposal of a freesync panel for around the same price paired together for $300 give a great gaming experience for very little money. The total cost of ownership is going to be a strong point of sale, expect to see that push soon.
Although I do disagree that the dies will be going to Intel, I would imagine that they’ll be more likely to head over to Apple and custom solution instead.
But 2019 AMD and RTG is planning to introduce their Navi architecture and could recover them some ground but moving into 2020 things are only going to get more fierce as, a return to the dedicated graphics card race, intel enters the market. Still not sure which angle they’ll be taking is going to be. Are they going for workstation and professional users or are they targeting gamers? Either way High Core count chips might finally have access to use Quicksync.
A similar question has been asked regarding AMDs CPU business only a few years ago, and they seem to have turned things around in an amazing way.
This article was written from an inquisitive standpoint and the ideas explored were not leaked or given by any industry insider, this was a collection of ideas of what we could see in the future based on what we know and what we’ve seen in the past. We’d love to hear your predictions and thoughts on this one down in the comment section below.