It's been over six months since Ubisoft and Tencent first announced that a new subsidiary to house Rainbow Six, Far Cry, and Assassin's Creed, Ubisoft's biggest franchises, would be formed and partially owned by Tencent, with the Chinese publisher getting a 25% minority stake for investing 1.16 billion euros. Now, we know what this new subsidiary will be called: Vantage Studios.
As we learned this past July, the studio will be run by the son of Ubisoft's chief executive officer, Charlie Guillemot, and Christophe Derennes as co-CEOs, with Vantage Studios set to focus on narrative-driven experiences, scaling Ubisoft's mobile division, and enhancing its live service offerings and multiplayer experiences.
Ubisoft unveiled the new studio name in a blog post on its website today, where it referred to the new subsidiary as the "'creative house' now responsible for some of Ubisoft's largest franchises."
"Vantage Studios will take on development and expansion of these brands, building on the foundation of Ubisoft's experience and expertise, sharing services and technical resources, all while giving developers more hands-on control over the games they are building."
The most intriguing section of the statement, however, is the fact that Vantage Studios is not a one-off experiment with Tencent. More "creative houses" will be formed to house other major brands and franchises that Ubisoft owns.
What shape these new subsidiaries take, and who their major investors will be, cannot be currently known. But this makes it sound like Ubisoft's future will be one where the Guillemot family gets to keep control and keep the Ubisoft name above everything, while various teams across its global footprint will stop necessarily bearing the Ubisoft name outright.
For example, we could see future Assassin's Creed titles where the developer is listed as 'Vantage Studios,' with the subtitle 'A Ubisoft Studio.' Or the subtitle could be dropped entirely, and we'll start to recognize Vantage Studios in the same way we all recognize that teams like Raven Software and Treyarch are Activision teams working on Call of Duty.
"Vantage Studios represents a first step in Ubisoft's ongoing transformation, with plans to set up additional creative houses and group its brands and franchises under the banner of a shared DNA and development expertise. The goal of Vantage Studios, and future creative houses, is to facilitate stronger and deeper connections between developers and players. This streamlined approach allows for both a higher level of autonomy for developers and a shorter pathway between gathering and implementing player feedback, while still offering the benefit of Ubisoft's expertise, services, tools, and tech."
"Comprising teams developing the Rainbow Six, Assassin's Creed, and Far Cry franchises based in Ubisoft's studios in Montréal, Quebec, Sherbrooke, Saguenay, Barcelona, and Sofia, Vantage Studios brings together thousands of experienced developers from across the world, many of whom are responsible for creating some of Ubisoft's biggest games."
It's clear that after a less-than-desirable year in 2024, one of the videogame industry's oldest and largest global developers and publishers will look very different in the next few years.
About the author: David has been writing about videogames, technology, and culture since 2020, with a focus on reporting daily news across multiple publications, including GameDaily.Biz, GameSkinny, and PlayStation Universe before joining Wccftech in 2025. David started contributing as Canada/US reporter for Wccftech's gaming section in 2025. Besides being up-to-date on the industry's movements, he loves interviewing developers, reviewing games, and writing intricate essays about the symbolism and layered meanings to be found in rich narratives as he's done for publications like GamesIndustry.Biz, LostInCult, and others. Outside of games he loves movies, music, theatre, his hometown, and his family, though not necessarily in that order.
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