Creative Assembly Announces New Total War and Expansion to China
Total War is coming to China and I don’t mean the Trump-China trade wars either. In an announcement on the developer’s website, it was revealed that the long-running strategy series by Creative Assembly and Sega will now to China as more than just the setting of the excellent Total War: Three Kingdoms.
Creative Assembly, a subsidiary of Sega, have announced that they are partnering with NetEase who will publish Total War titles in China. In addition to this Creative Assembly have announced a brand new Total War title, Total War: Elysium. All we know so far about Elysium is that it’s a collectable card game, targeting the Chinese audience and will release on the PC and mobile devices.
Speaking of the deal with NetEase to bring Total War to China, Tim Heaton, Creative Assembly Studio Director and EVP of SEGA Studios, said:
For nearly two decades, the Total War franchise has been a leader in the strategy games genre, thanks to its trademark gameplay and a focus on authenticity. We are excited to bring the historical titles of the franchise to the Chinese market where we have already seen a huge appetite for Total War. Our partnership with NetEase is an ideal pairing with our shared mission for bringing quality gameplay experiences to our passionate fans across the globe
Knowing the growing audience for games within China, this could be a great move for the company and provide a boost to future financial results.
This move is very much in-line with the expansion of both Creative Assembly and NetEase. Creative Assembly is currently working on nine different projects, including a new IP that is also a tactical team-based shooter, following their expansion by acquiring Creative Assembly Sofia, formerly Crytek Black Sea.
NetEase is, understandably, significantly more active as they push their expansion into the gaming market. NetEase has signed partnership deals with Blizzard and Nintendo as well as become minority investors in developers like Behaviour Interactive and Quantic Dream. The company also recently opened a studio in Canada, expanding their operations. The partnership with Creative Assembly is only likely to help this, particularly with the success of titles like Total War: Three Kingdoms, which sold over one million copies in its first week.