Sony: We Are Really Serious About PlayLink, We’ll Have Meaningful Marketing Activity Around It

Alessio Palumbo

One of the most unexpected news coming out of Sony's PlayStation E3 2017 was PlayLink. Titles supporting this feature will be paired with a portable device such as a smartphone or tablet in an effort to bring social gaming to those who aren't that familiar with traditional controllers.

Five titles have been announced so far: Singstar Celebration, That's You, Frantics, Knowledge is Power and Supermassive's Hidden Agenda, possibly the most interesting one for core gamers.

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In an interview with GamesIndustry.biz, SIE Head Jim Ryan explained just how important this initiative is for Sony with regards to expanding the PlayStation 4's mainstream reach.

I am actually meeting with the country execs tomorrow, and we are going to be really serious about this. There is going to be some meaningful marketing activity around it. The first game, That's You, will launch in early July. We will actually include that game within PlayStation Plus for a period of time over the summer, because we feel there's an opportunity to have potentially millions of people sample it, enjoy it and see that it is a bit different, and not what you have been used to from PlayStation 4 up until now, and is actually a bit of fun. That is going to be great.

Then come towards the end of the year, the other four games will release. We have announced five titles from our own studios, and we are having really meaningful conversations with third-parties about them coming to this. When you see the antipathy of certain gaming audiences towards the DualShock as an interface, we feel this can be quite interesting.

You don't have the barrier to entry of a costly and perhaps, for some people, just as confusing bespoke peripheral. People know how to use these things. Games will be priced at £19, so we won't be greedy in that area. So we'll see.

Does PlayLink intrigue you at all? Let us know in the comments.

Alessio Palumbo Photo

About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.

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