Update 20/08/2025: Wario64 on X (formerly Twitter) spotted that Best Buy has already listed the prices for the ROG Xbox Ally and the Xbox Ally X, confirming the prices leaked by Billbil-kun below. Pre-orders are not yet live, but should be any moment, since Billbil-kun already reported that they would go live today.
Original Story:
Xbox has announced the official release date for the ROG Xbox Ally and the ROG Xbox Ally X at Gamescom 2025, which will officially launch this coming October 16, 2025.
The news was announced during Xbox's first day of livestreaming during this year's Gamescom, but it's not news for anyone that's been paying attention to the ROG Xbox Ally, as Billbil-kun from Dealabs leaked the release date last week.
Billbil-kun even leaked the prices, though Xbox has yet to confirm them at the time of this writing. Earlier today, in a Bluesky post, they claimed the US prices would be $549.99 for the ROG Xbox Ally and $899.99 for the ROG Xbox Ally X. Billbil-kun leaked the European prices last month.
The Gamescom live stream also went over a few details for the Ally, like the fact that it will come with Microsoft's Co-Pilot for Gaming built in, and that games will carry a performance tag similar to what Valve has for the Steam Deck. Instead of something being 'Ally verified' or not, games will carry one of three tags telling players what kind of performance they can expect.
If the game in question has been tested and can hit at least 30FPS on the ROG Xbox Ally, it'll get a "Should perform well on this device" tag. If it has been tested and can hit at least 60FPS, it'll have a "Should perform great on this device" tag. If it's not been tested, it'll have a "Performance check not available yet" tag.
Regarding that testing, Xbox also introduced its Handheld Compatibility Program, which is "a new Xbox initiative designed to make more games ready to play on your supported handheld," according to an Xbox Wire post. Xbox has been working with studios to test "thousands of games for handheld compatibility," to ensure they're ready for players picking up an Ally this coming October.
It's nice to see the release date get an official confirmation, even if the news was spoiled before Xbox got the chance to shout it out itself. Hopefully, we'll have the prices confirmed soon.
About the author: David has been writing about videogames, technology, and culture since 2020, with a focus on reporting daily news across multiple publications, including GameDaily.Biz, GameSkinny, and PlayStation Universe before joining Wccftech in 2025. David started contributing as Canada/US reporter for Wccftech's gaming section in 2025. Besides being up-to-date on the industry's movements, he loves interviewing developers, reviewing games, and writing intricate essays about the symbolism and layered meanings to be found in rich narratives as he's done for publications like GamesIndustry.Biz, LostInCult, and others. Outside of games he loves movies, music, theatre, his hometown, and his family, though not necessarily in that order.
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