Kingcool Pure Flow 360mm AIO Liquid Cooler Review: High-Speed External Pump With ARGB Goodness For Just $90

Dec 22, 2025 at 04:00pm EST

The PC cooler industry remains vibrant with several options for users to select from. There are several well-known and go-to brands for cooling enthusiasts, but every once in a while, we get an opportunity to review products from companies that are unheard of. Kingcool is one such brand who were formed last year, and while this may be the first time you are hearing about them, their engineering team has been making heatsinks for GPUs for decades. So as a sister brand, Kingcool poured their extensinve expertise into making CPU coolers.

Today, we are going to test one of their high-end AIO coolers, the Pure Flow, which comes in both 360 and 240mm flavors. The AIOs are available in both white and black colors, and the company goes for a very unique waterblock-esque design.

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Kingcool Pure Flow 360mm AIO Liquid Cooler - Technical Details

So starting off with the specifications first, the Kingcool Pure Flow 360mm AIO cooler comes with a 360mm radiator and is compatible with both Intel and AMD platforms, including the latest LGA 1700/1851/115x and AM5/AM4 CPU solutions.

The AIO cooler comes in both white and black colors, with our sample featuring a matte white finish, which would look great in a white PC build.

The 360mm radiator comes in a white color scheme, which looks great and features aluminum fins that are also coated in the white paint.

The whole unit measures 397x120x27mm. The company calls it a high-performance CPU cooler, which is expected from a 360mm AIO.

The radiator comes with three 120mm FDB fans (DCBrushless). These are rated to operate at up to 2000 RPM with a 0.35A DC12V power input. The three fans are daisy-chained, so you won't have to worry about too many cables. The fans sip 3.9W of power.

Each fan has a 4-pin PWM connector & offers a maximum of 71.89 CFM airflow while running between 800-2000 RPM (35.4 dBA). All three fans feature ARGB Lightning and look great.

Moving over to the CPU water block, we have a full-plate and screwless copper base, which eliminates the traditional screw perforation design, offering significantly better water-tightness and ensuring reliable system operation. The block features a 0.1mm micro-channel design, which dissipates heat in an efficient manner. The pump operates at 2600-3400 RPM and has a maximum noise output of 20 dBA.

The Kingcool Pure Flow pump resides in a transparent housing, offering the look and feel of a custom waterblock. You can see the coolant flow through the acrylic housing, and coupled with the ARGB LED effects, it looks great.

The CPU makes contact with a large copper baseplate, offering more than enough contact space for modern-day CPUs.

The tubes themselves are lengthy and come with a white sleeving, matching the looks of the overall AIO.

Kingcool Pure Flow 360mm AIO Liquid Cooler - Cooler Performance

For testing the performance, we used the AORUS X670E Xtreme motherboard paired with an AMD Ryzen 9 7950X3D CPU, 32 GB of G.Skill Trident Z5 NEO RGB memory (DDR5-6800 EXPO), and a ROG THOR II 1000W PSU. The chassis used was a Lian Li O11 Dynamic XL, which allowed us to mount the radiator on the top since the front is a mirror panel.

CPU Idle Temps @ Default (Lower Is Better)
Temps (Celcius)
0
6
12
18
24
30
36
0
6
12
18
24
30
36
NZXT Kracken Elite V2 360
29
Arctic Liquid Freezer III 420
30
MSI MPG Coreliquid P13 360
30
ASUS Ryujin II 360
30
DeepCooler Castle 360EX
30
Kingcool Pure Flow 360
30
DeepCool LS720
30
MSI MEG S360
30
Corsair H150i ELITE
30
T-Force SIREN DUO360
30
Noctua NH-D15
31
DeepCool AK620
31
T-Force SIREN GD240E
33
CPU Workload (MT) Temps @ Max RPM (Lower Is Better)
Temps (Celcius)
0
20
40
60
80
100
120
0
20
40
60
80
100
120
NZXT Kracken Elite V2 360
66
Arctic Liquid Freezer III 420
70
MSI MPG Coreliquid P13 360
72
Corsair H150i ELITE
73
MSI MEG S360
73
Kingcool Pure Flow 360
73
T-Force SIREN DUO360
73
DeepCooler Castle 360EX
74
MSI MEG S360 Coreliquid
74
DeepCool LS720
75
ASUS Ryujin II 360
75
T-Force SIREN GD240E
77
Noctua NH-D15
78
DeepCool AK620
79
CPU Gaming Temps @ Max RPM (Lower Is Better)
Temps (Celcius)
0
10
20
30
40
50
60
0
10
20
30
40
50
60
NZXT Kracken Elite V2 360
48
Arctic Liquid Freezer III 420
50
MSI MEG S360
52
MSI MPG Coreliquid P13 360
52
Corsair H150i ELITE
55
Kingcool Pure Flow 360
55
T-Force SIREN DUO360
56
DeepCooler Castle 360EX
56
DeepCool LS720
56
ASUS Ryujin II 360
58
T-Force SIREN GD240E
58
Noctua NH-D15
60
DeepCool AK620
59

The overall temperatures of the Kingcool Pure Flow 360 match those of some other mainstream 360mm AIO coolers, which is great given its sub-$100 US price.

Noise 75% Normalized (Lower Is Better)
Idle (dBA)
Load (dBA)
0
10
20
30
40
50
60
0
10
20
30
40
50
60
MSI MEG S360
35
53
Corsair H150i ELITE
34
51
T-Force SIREN DUO360
34
50
T-Force SIREN GD240E
35
49
DeepCooler Castle 360EX
33
49
Kingcool Pure Flow 360
33
49
MSI MPG Coreliquid P13 360
32
48
Arctic Liquid Freezer III 420
32
47
DeepCool LS720
33
51
ASUS Ryujin II 360
33
55
NZXT Kracken Elite V2 360
33
50
Noctua NH-D15
31
44
DeepCool AK620
30
42

Conclusion - Waterblock Looks On A Closed-Loop AIO

Kingcool's Pure Flow 360mm AIO offers very good performance without producing a lot of noise. The pump, despite running at speeds of up to 4500 RPM, retains silent operation, matching some 360 AIOs that cost over $100 US while being priced at $90 US (Microcenter), making it a fantastic option for PC builds. The other plus sides of the AIO include its waterblock-like design, an ARGB-lit theme on the fans and pump, and the choice to select between white and black colors.

Things I liked about the Kingcool Pure Flow 360 AIO Cooler:

Things that can be improved:

About the author: A Software Engineer by training and a PC enthusiast by passion, Hassan Mujtaba serves as Wccftech's Senior Editor for hardware section. With years of experience in the industry, he specializes in deep-dive technical analysis of next-generation CPU and GPU architectures, motherboards, and cooling solutions. His work involves not only breaking news on upcoming technologies but also extensive hands-on reviews and benchmarking.

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