The GPU market share report for Q4 2025 shows NVIDIA leading with a dominating 94% figure as the AIB market is gripped by rising prices.
AIB GPU Market Getting Crushed By Rising Prices Due To Memory Shortages, But NVIDIA Still Managed To Increase Its Sharehold
The latest GPU AIB market share report is out by Jon Peddie Research, covering Q4 2025. As per the report, the overall AIB shipments decreases -4.4%, dropping down to 11.5 million units. With a CAGR (Compund Annual Growth Rate) of -5.9% (2024-2028), the AIB installed base is expected to hit 172 million units with a 103% jump in the number of desktop PCs running an AIB.
• The AIB overall attach rate in desktop PCs for the quarter decreased to 55%, down 12.3% from last quarter.
• The desktop PC CPU market decreased -0.7% year to year and increased 9.0% quarter to quarter.
Looking at the figures for the three major GPU makers, NVIDIA was able to increase its market share by 1.6%, Intel was flat, and AMD's AIB positioning fell by -1.6%.
As of Q4 2025, the total AIB GPU market share for NVIDIA has hit 94%, a 10-point jump versus the previous year. AMD, on the other hand, has fallen to just 5% market share, a 10-point decline versus the previous year, while Intel stays static at 1%.
The report confirms that the total AIB shipments fell to 11.48 million units, which is below the 10-year average of 10.82% (in Q4 2025). While AIB shipments did increase by 36%, it looks like rising memory prices and tariffs have really put a major dent in the market.
As we know, it was only in late 2025 that GPU prices started to shoot up, and 2026 has mostly been a blood bath when it comes to GPU pricing and availability. Tariffs are a lesser issue; the major factor in 2026 that affects the AIB market will be rising prices, availability, and scalping, due to ongoing DRAM shortages. These aren't expected to resolve anytime soon, and with the current global situation, things might get even worse for the AIB segment.
We recently published a report on how the sub-$500 or mainstream gaming PC segments will entirely disappear in the coming years if these trends continue. We do hope that is not the case.
In addition to GPUs, JPR's Q4 2025 report also covers PC CPU unit shipments, which increased to 21 million units. The CPU segment remains healthy, but newer PC buyers and builders will also be locked out due to memory shortages and price bumps.
About the author: A Software Engineer by training and a PC enthusiast by passion, Hassan Mujtaba serves as Wccftech's Senior Editor for hardware section. With years of experience in the industry, he specializes in deep-dive technical analysis of next-generation CPU and GPU architectures, motherboards, and cooling solutions. His work involves not only breaking news on upcoming technologies but also extensive hands-on reviews and benchmarking.
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