NVIDIA: Nintendo Are “Risk Takers” and “Innovators”; “They’re Not Influenced” By What Others Do

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Aug 11, 2017
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NVIDIA has expressed that it’s very happy for Nintendo following the success of the Switch, and has applauded the Japanese gaming behemoth for their unique approach towards the gaming market.

Being powered by NVIDIA’s mobile Tegra processor, the hardware manufacturer greatly benefits from the Switch’s recent success, and during NVIDIA’s most recent financial earnings call with investors, the company’s CEO spoke highly of Nintendo.

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“One major component of it is the Nintendo Switch gaming console, and it’s just doing incredibly well”, NVIDIA’s founder and CEO, Jen-Hsun Huang, told investors. Huang continued by praising Nintendo for its unconventional way of thinking and approach to the gaming market.

“I’m so happy for Nintendo because they’re risk takers. They’re innovators. They’re not influenced by what other people do, and they’re original thinkers. And I just love the way they invented the Switch and the way they’ve taken it to market. I’m so happy for them. And it’s doing really well.”

NVIDIA officially announced its partnership with Nintendo for the Switch last year.

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Nintendo Switch is powered by the performance of the custom Tegra processor. The high-efficiency scalable processor includes an NVIDIA GPU based on the same architecture as the world’s top-performing GeForce gaming graphics cards.

The Nintendo Switch’s gaming experience is also supported by fully custom software, including a revamped physics engine, new libraries, advanced game tools and libraries. NVIDIA additionally created new gaming APIs to fully harness this performance. The newest API, NVN, was built specifically to bring lightweight, fast gaming to the masses.

Gameplay is further enhanced by hardware-accelerated video playback and custom software for audio effects and rendering.

We’ve optimized the full suite of hardware and software for gaming and mobile use cases. This includes custom operating system integration with the GPU to increase both performance and efficiency.

The Nintendo Switch was released globally back in March of this year alongside 1-2-Switch and The Legend of Zelda: Breath of the Wild.

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