NVIDIA Slashes Prices on GeForce 900 Series Maxwell Cards – GTX 980 Ti Now Selling Around $450 US, GTX 970 Under $300 US

Hassan Mujtaba

NVIDIA along with their AIB partners have issued price cuts on several GeForce 900 series graphics cards which are based on their Maxwell architecture. The Maxwell family of graphics cards were very popular among users in the PC gaming community and a huge success for NVIDIA in general. More than a year after the launch of the first 900 series card, NVIDIA is issuing a price cut through their partners on the high-end Maxwell based cards.

NVIDIA GeForce Maxwell GTX 980 Ti, GTX 980 and GTX 970 Get Price Cuts

NVIDIA has just recently launched their GeForce 10 series lineup based on their Pascal architecture. While the GeForce 10 series cards are most impressive in their own right, the GeForce 900 series are still very popular as they offer great gaming performance in recent titles. The GeForce 900 series cards such as the 980 Ti and 970 have been the most successful cards in the GeForce 900 series lineup. For those who have waited this long with a single GTX 970 and GTX 980 Ti graphics card now have the option to go the multi-GPU route for lower prices. (Source: Videocardz)

NVIDIA GTX 980 Ti Graphics Card Now Available For Around $450 US

NVIDIA GeForce GTX 980 Ti 450 USD

We will start off with the GeForce GTX 980 Ti which is still an impressive graphics card for enthusiasts. Custom GeForce GTX 980 Ti cards have been the fastest solutions in the last generation of 28nm cards. The GTX 980 Ti started its journey at a price $649 US which was highly competitive against its competitors. The same card can now be purchased at a price of around $450 US. Looking at some listings over at Newegg, we can see the GTX 980 Ti Gaming Golden Sample from MSI available for $399 US and an array of other custom models from EVGA and ZOTAC with prices close to $450 US (+/-).

The reason this card is a great buy at this price is that most custom GTX 980 Ti cards can overclock really well. This leads to performance equal or better than the new GTX 1070 which has a starting price of $379 US with custom models retailing a bit higher than that. You won't get the 2 GB extra VRAM or the lower TDP of Pascal but for those who have been waiting for a cheaper 980 Ti for SLI can look into such cards now. The GTX 980 Ti also is no longer in production so the cards you will see on retail now are probably the last units you will ever see available for sale.

Do note that multi-GPU support isn't ideal in most gaming applications hence it's better to invest in a faster single chip graphics card which delivers great performance without the hassles of multi-GPU setups.

NVIDIA GTX 970 - The Most Popular Graphics Card on Steam Now Selling at $280 US

NVIDIA GeForce GTX 970 280 USD

The GeForce GTX 970 has also received a price cut of $25 US. The card was already selling close to $299 US and would now be available with a starting price of $279.99 US. Newegg has listed down EVGA and MSI GTX 970 for $279 US. The GeForce GTX 970 graphics card has remained the most popular card on Steam for almost a year and has been the single biggest success for NVIDIA which the company is trying to accomplish again with the GTX 1070.

While NVIDIA has no Pascal cards under the $300 bracket for now, they can look into the GeForce GTX 970 or upgrade to an SLI solution for better performance if they already have one. AMD has also recently introduced their new RX 480 8 GB card which will have great efficiency at a price close to $250 US while the 4 GB variant will be available for $199 US. NVIDIA is expected to launch their own sub $300 Pascal card soon as seen in a previous leak. The NVIDIA GeForce GTX 970 is fully VR compliant as it falls in the minimum VR specifications requirement from both HTC and Oculus.

NVIDIA GTX 980 Available For Purchase Around $380 US

NVIDIA GeForce GTX 980 400 USD

The NVIDIA GeForce GTX 980 remained the flagship Maxwell 900 series card for more than 6 months. NVIDIA had launched the graphics card at a price of $549 US and it remained the fastest card until the Titan X and 980 Ti were introduced. The GTX 980 was dropped down to $499 US and now selling for $379 US. The GeForce GTX 980 Ti custom models which are selling close to $399 US definitely feel like a better choice than the GTX 980 at $379 US right now.

While GeForce 10 series has been launched with very good performance and efficiency figures, the GeForce 900 series are still a great option for many who are upgrading from their older graphics cards.

CardNVIDIA GeForce GTX Titan XNVIDIA GeForce GTX 980 TiNVIDIA GeForce GTX 980NVIDIA GeForce GTX 970
GPU28nm GM200-40028nm GM200-31028nm GM204-40028nm GM204-200
CUDA Cores3072281620481664
Core clock1002 MHz1000 MHz1127 MHz1050 MHz
Boost Clock1089 MHz1076 MHz1215 MHz1178 MHz
Memory Clock1753 MHz1753 MHz1753 MHz1753 MHz
Memory Bus384-bit384-bit256-bit256-bit
Bandwidth336 GB/s336 GB/s224 GB/s224 GB/s
Power Connectors1x 6pin; 1x 8pin1x 6pin; 1x 8pin2x 6pin2x 6pin
Display Outputs1x DVI, 1x HDMI, 3x DP1x DVI, 1x HDMI, 3x DP1x DVI, 1x HDMI, 3x DP1x DVI, 1x HDMI, 3x DP
Launch MSRP$999 US$649 US$549 US$329 US
Current MSRP$999 US~$450 US~$379 US~$279 US
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